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	<title>Comments on: Is Microsoft Rebranding Live Search into&#160;Kumo?</title>
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	<link>http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/</link>
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		<title>By: john smith</title>
		<link>http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/comment-page-1/#comment-1098142</link>
		<dc:creator>john smith</dc:creator>
		<pubDate>Sun, 12 Apr 2009 15:33:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/#comment-1098142</guid>
		<description>i can&#039;t imagine the number and frequency of off-color jokes this name will engender....one more time MS shows that it really doesn&#039;t live in the real world.</description>
		<content:encoded><![CDATA[<p>i can&#8217;t imagine the number and frequency of off-color jokes this name will engender&#8230;.one more time MS shows that it really doesn&#8217;t live in the real world.</p>
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		<title>By: Can</title>
		<link>http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/comment-page-1/#comment-1095632</link>
		<dc:creator>Can</dc:creator>
		<pubDate>Fri, 13 Mar 2009 13:55:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/#comment-1095632</guid>
		<description>Anyone know how can I test Kumo?</description>
		<content:encoded><![CDATA[<p>Anyone know how can I test Kumo?</p>
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		<title>By: DirectJump</title>
		<link>http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/comment-page-1/#comment-1095436</link>
		<dc:creator>DirectJump</dc:creator>
		<pubDate>Wed, 11 Mar 2009 04:38:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/#comment-1095436</guid>
		<description>Would people readily use or think of &quot;Kumo&quot;? Doubt it...a little arcane. 

Kumo can even be misspelled:

 (&quot;Koomoh&quot;, &quot;Koomo&quot;, &quot;Khumo&quot;, &quot;Kumho&quot;, &quot;Koomho&quot;, &quot;Koomoh&quot;, &quot;Kumoh&quot;, &quot;Khumho&quot;, &quot;coomo&quot;, &quot;coomoh&quot;, ...)


People may be more likely to &quot;DirectJump&quot; it though...
It&#039;s a regular sounding word-phrase that makes sense (for English speakers anyways).

MS DirectJump...Microsoft DirectJump...MS DJ...Microsoft DJ...all have a nice vibe...

&quot;DirectJump&quot; - it can be thought of by itself or combined with &quot;Microsoft&quot; in front of it.

In time, it may be thought of as &quot;DJ-ing&quot; it...

Oh well...jmho.

Kumo is japanese for &quot;spider&quot; (e.g. web crawling) or &quot;cloud&quot; (e.g. cloud computing) but 
most non-Japanese people just won&#039;t incorporate it into their vernacular. 

However, DirectJump is more comprehensible and sounds more normal. It&#039;s regular but catchy. The word &quot;DirectJump&quot; also connotes low-level computer programming which could even earn the affection of some computer afficionados.</description>
		<content:encoded><![CDATA[<p>Would people readily use or think of &#8220;Kumo&#8221;? Doubt it&#8230;a little arcane. </p>
<p>Kumo can even be misspelled:</p>
<p> (&#8220;Koomoh&#8221;, &#8220;Koomo&#8221;, &#8220;Khumo&#8221;, &#8220;Kumho&#8221;, &#8220;Koomho&#8221;, &#8220;Koomoh&#8221;, &#8220;Kumoh&#8221;, &#8220;Khumho&#8221;, &#8220;coomo&#8221;, &#8220;coomoh&#8221;, &#8230;)</p>
<p>People may be more likely to &#8220;DirectJump&#8221; it though&#8230;<br />
It&#8217;s a regular sounding word-phrase that makes sense (for English speakers anyways).</p>
<p>MS DirectJump&#8230;Microsoft DirectJump&#8230;MS DJ&#8230;Microsoft DJ&#8230;all have a nice vibe&#8230;</p>
<p>&#8220;DirectJump&#8221; &#8211; it can be thought of by itself or combined with &#8220;Microsoft&#8221; in front of it.</p>
<p>In time, it may be thought of as &#8220;DJ-ing&#8221; it&#8230;</p>
<p>Oh well&#8230;jmho.</p>
<p>Kumo is japanese for &#8220;spider&#8221; (e.g. web crawling) or &#8220;cloud&#8221; (e.g. cloud computing) but<br />
most non-Japanese people just won&#8217;t incorporate it into their vernacular. </p>
<p>However, DirectJump is more comprehensible and sounds more normal. It&#8217;s regular but catchy. The word &#8220;DirectJump&#8221; also connotes low-level computer programming which could even earn the affection of some computer afficionados.</p>
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		<title>By: Web Backlinks</title>
		<link>http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/comment-page-1/#comment-1095241</link>
		<dc:creator>Web Backlinks</dc:creator>
		<pubDate>Mon, 09 Mar 2009 03:11:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/#comment-1095241</guid>
		<description>I think &quot;live&quot; is attributed more to the gaming console XBOX 360. The term is overly used in the Microsoft world. KUMO.COM might hold better as a search engine brand.</description>
		<content:encoded><![CDATA[<p>I think &#8220;live&#8221; is attributed more to the gaming console XBOX 360. The term is overly used in the Microsoft world. KUMO.COM might hold better as a search engine brand.</p>
]]></content:encoded>
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		<title>By: Webmail</title>
		<link>http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/comment-page-1/#comment-1095108</link>
		<dc:creator>Webmail</dc:creator>
		<pubDate>Sat, 07 Mar 2009 12:11:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/#comment-1095108</guid>
		<description>Hi, 
That&#039;s great to know about Kumo Search engine.</description>
		<content:encoded><![CDATA[<p>Hi,<br />
That&#8217;s great to know about Kumo Search engine.</p>
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		<title>By: Software Review</title>
		<link>http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/comment-page-1/#comment-1089394</link>
		<dc:creator>Software Review</dc:creator>
		<pubDate>Mon, 08 Dec 2008 17:43:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/#comment-1089394</guid>
		<description>It can help them?</description>
		<content:encoded><![CDATA[<p>It can help them?</p>
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		<title>By: Mark</title>
		<link>http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/comment-page-1/#comment-1089069</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Sun, 30 Nov 2008 20:57:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/#comment-1089069</guid>
		<description>Has anyone gone to live.com and run a search for kumo.com. Interesting results on the first line!!!</description>
		<content:encoded><![CDATA[<p>Has anyone gone to live.com and run a search for kumo.com. Interesting results on the first line!!!</p>
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		<title>By: Saad Kamal</title>
		<link>http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/comment-page-1/#comment-1088796</link>
		<dc:creator>Saad Kamal</dc:creator>
		<pubDate>Mon, 24 Nov 2008 14:37:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/#comment-1088796</guid>
		<description>I don&#039;t think so. Probably its for some other project.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think so. Probably its for some other project.</p>
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		<title>By: mahesh</title>
		<link>http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/comment-page-1/#comment-1088790</link>
		<dc:creator>mahesh</dc:creator>
		<pubDate>Mon, 24 Nov 2008 11:43:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/#comment-1088790</guid>
		<description>I&#039;m really not in favor of kumo...
Let&#039;s see what happens in the end...</description>
		<content:encoded><![CDATA[<p>I&#8217;m really not in favor of kumo&#8230;<br />
Let&#8217;s see what happens in the end&#8230;</p>
]]></content:encoded>
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		<title>By: Shanghai IT Solutions</title>
		<link>http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/comment-page-1/#comment-1088786</link>
		<dc:creator>Shanghai IT Solutions</dc:creator>
		<pubDate>Mon, 24 Nov 2008 10:54:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/is-microsoft-rebranding-live-search-into-kumo/8078/#comment-1088786</guid>
		<description>I don&#039;t think it would make much sense, with all the billions that MS has been pouring into building the Live search brand...</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think it would make much sense, with all the billions that MS has been pouring into building the Live search brand&#8230;</p>
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