Internet Marketing Ninjas’ Chris Boggs Explains Reactive SEO at #SESSF

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In an interview conducted at SES 2013 in San Francisco, Chris Boggs of Internet Marketing Ninjas explains all about reactive SEO.

In order to get the most value for our readers, I asked him specifically what small to medium sized business could be doing better to be more reactive about their SEO efforts.

Boggs’ response to this question is below:

Here are some key takeaways from the video:

  • Reactive SEO is a response to negative signals such as a decrease in traffic, lower rankings, etc.
  • You have to have a plan in place to immediately address these negative signals when you start to notice them.
  • Follow the process of understanding where the issue lies, identify who can control a change to that issue, then effectively implement a change.
  • Set up a “rainy day” fund for paid search to recoup lost traffic.
  • Be careful not to break something by attempting to fix it when it was already working.

Chris Boggs is the COO & CMO of Internet Marketing Ninjas, as well as their Chairman of SEMPO global. Please visit our YouTube page for more video interviews from #SESSF 2013.

John Rampton

John Rampton

President at Adogy
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. President at Adogy. I enjoy helping people and am always online to chat +/@johnrampton
John Rampton

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One thought on “Internet Marketing Ninjas’ Chris Boggs Explains Reactive SEO at #SESSF

  1. Being careful not to fix something that’s working well is solid advice. I’ve done that one a few times.

    – Cole