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Internet Marketing Ninjas’ Chris Boggs Explains Reactive SEO at #SESSF

Screen Shot 2013 09 16 at 2.48.34 PM Internet Marketing Ninjas Chris Boggs Explains Reactive SEO at #SESSF

In an interview conducted at SES 2013 in San Francisco, Chris Boggs of Internet Marketing Ninjas explains all about reactive SEO.

In order to get the most value for our readers, I asked him specifically what small to medium sized business could be doing better to be more reactive about their SEO efforts.

Boggs’ response to this question is below:

Here are some key takeaways from the video:

  • Reactive SEO is a response to negative signals such as a decrease in traffic, lower rankings, etc.
  • You have to have a plan in place to immediately address these negative signals when you start to notice them.
  • Follow the process of understanding where the issue lies, identify who can control a change to that issue, then effectively implement a change.
  • Set up a “rainy day” fund for paid search to recoup lost traffic.
  • Be careful not to break something by attempting to fix it when it was already working.

Chris Boggs is the COO & CMO of Internet Marketing Ninjas, as well as their Chairman of SEMPO global. Please visit our YouTube page for more video interviews from #SESSF 2013.

94fad9aaf01d0abc16920ed55e21193c 64 Internet Marketing Ninjas Chris Boggs Explains Reactive SEO at #SESSF

John Rampton

President at Adogy
Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. President at Adogy. I enjoy helping people and am always online to chat +/@johnrampton
94fad9aaf01d0abc16920ed55e21193c 64 Internet Marketing Ninjas Chris Boggs Explains Reactive SEO at #SESSF

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One thought on “Internet Marketing Ninjas’ Chris Boggs Explains Reactive SEO at #SESSF

  1. Being careful not to fix something that’s working well is solid advice. I’ve done that one a few times.

    - Cole