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What Internet Marketers can Learn from Nelson Mandela

Though Nelson Mandela has left the mortal world, his life – a true legend – has many immortal messages to teach us. You don’t have to be a politician or a world leader, even entrepreneurs and internet marketers have a lot to learn from this legendary statesman.

Below are some of the lessons that every internet marketer can learn from Nelson Mandela.

Keep Learning. Be an Ardent Learner.

“Education is the most powerful weapon which you can use to change the world.”

Mandela always put an emphasis on learning and continued to learn throughout his entire life. This is equally true in the ever-changing world of Internet marketing. What worked a few years back are now useless (or black hat) tactics. The market and its trends are constantly changing, thus every marketer must keep learning to stay up to date on the latest tactics.

Always Dream Big.

“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.”

Though he spoke these words in terms of living your life, it can also be taken in the context of business growth and success. Mandela always dreamed big. He never ever settled for less. When he first dreamed of freedom and prosperity for South Africa, it was unthinkable to many of this countrymen. But his passionate belief turned his dream into his nation’s reality.

As a marketer, you shouldn’t settle for less either. Suppose you  have high sales in the local market and your campaigns are doing really well for certain audiences – why wouldn’t it work nationally, even globally? Dream bigger and work hard to create your own reality. Start by researching how audiences from the other parts of the world react to marketing. Learn about their culture, what keeps them moving, and how you can really reach their hearts to convince them to buy your product. Don’t settle for less just because it is easier!

Don’t Be Satisfied with Just One Success.

“After climbing a great hill, one only finds that there are many more hills to climb.”

So, your internet marketing campaign turned out to be successful?  It worked out marvelously well? That’s great, but you shouldn’t let your success turn into complacency. Just one batch of visitors won’t help your business succeed in the long run. For long-term online success, you need a never-ending stream of target audiences visiting your sites and more and more of them converting into customers.

So, whether it was a certain marketing tactics, a specific target audience, or a particular product that really took off, don’t stop! Be ready for newer tactics, newer audience types, different products, and so on.

Remember with every new success you are more enlightened. You’ve learned more and turned into a better marketer.

Never Give Up. Be an Optimist.

“I am fundamentally an optimist. Whether that comes from nature or nurture, I cannot say. Part of being optimistic is keeping one’s head pointed toward the sun, one’s feet moving forward… I would not and could not give myself up to despair…”

At some point, you will face some really bad failures. Sometimes, these failures may come in a row and you may start feeling like a failure. Instead, take Mr. Mandela’s advice –  continue moving forward and stay optimistic. Evaluate your failures to learn why they happened and make sure you don’t repeat the same mistakes.

Final Thoughts

There is a lot we can learn from Nelson Mandela, a remarkably immortal soul. Discussing every aspect of his life and the lessons he could teach is quite beyond the scope of this article. However, the lessons we discussed above really do apply to our world and will surely turn a few internet marketers into die-hard seekers of success!

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 What Internet Marketers can Learn from Nelson Mandela
Jaydeep Dosi is the Technical Director of Adaptative Info Solutions. Adaptative is leading web design & development, mobile applications and search engine optimisation company. Anyone can reach Jaydeep at jay@adaptative.com.au.
 What Internet Marketers can Learn from Nelson Mandela

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7 thoughts on “What Internet Marketers can Learn from Nelson Mandela

  1. Awesome comparison of Mandela’s political thoughts to entrepreneurs Jay. This quote ““After climbing a great hill, one only finds that there are many more hills to climb” may not be applicable for those who set a long term goal. Such goals take a life time to be accomplished. Am I right?
    Enjoyed your post, thought it would be a long post.

  2. Thanks for sharing these quotes. Even though he has physically gone from this world, his words and deeds will live on to continue to inspire us and future generations. His greatest gift is the gift of forgiveness. A truly remarkable man. Thanks for keeping the flame alive.

  3. Interesting post thanks for posting it. I love the last point. Often I find things are sometimes much harder than anticipated once you start. If you stick it put and keep plugging away you will have a break through!

  4. Superb post. Nelson Mandela is a role model for millions of peace loving people. His personality is a complete institution and the new generation can learn lots of positive insights from all his struggles and achievements.

  5. This is such an interesting post. I also agree with the last point. Indeed, we can learn a lot from Nelson Mandela, whether we are Internet Marketers, politician, or a simple law-abiding citizen.

  6. Nelson Mandela was certainly a man to be admired. However, I think he deserves better than to simply have his name used simply as link-bait. The qualities listed in the article are valid (for any industry)… why cheapen both the article and a memory so?