Comments on: How to Improve Non-US Search Rankings

By: aag

aag — Thu, 02 Apr 2009 11:49:56 +0000

It is very helpful and has lots of good tips! Thanks and greetings!

By: Janine

Janine — Mon, 30 Mar 2009 19:12:27 +0000

We receive a lot of traffic from non-U.S. sites because our website is available in both English and Spanish, even though we haven’t done much optimization on the Spanish pages. Having content in Spanish makes our company easier to find when people are performing a search.

By: aashin

aashin — Sat, 28 Mar 2009 09:48:43 +0000

am aashin mailing frm india i will beet google with in 2 years now we are in mothers woomp
thank you
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By: SEObetty

SEObetty — Fri, 27 Mar 2009 17:39:45 +0000

Great insights, Victoria. Thanks!!

The next step after ranking well on non-U.S. engines is to make sure the site itself is appealing to your non-U.S. target audience.

Even if you’ve got a good translation and/or the right spelling, having U.S.-only ads or offers on your site is a sure way to quickly turn off prospects who originally were interested in your company.

By: Match

Match — Fri, 27 Mar 2009 14:14:20 +0000

I loved this article. It is very helpful and has lots of good tips! Thanks and greetings!

By: Ant Wakefield

Ant Wakefield — Thu, 26 Mar 2009 22:20:14 +0000

Hi Victoria,

I have a number of niche sites in Australia (.com.au), however they are hosted in the US. I still receive position 1 rankings for some decent two word phrases in Australia, + i get around 35% US traffic as well.

Anthony.

By: Victoria

Victoria — Thu, 26 Mar 2009 19:41:43 +0000

Yes Alysson, being from the UK often wondered how my spelling would affect my U.S SEO efforts.

By: Alysson

Alysson — Thu, 26 Mar 2009 19:39:45 +0000

I’m glad you pointed out the issue of spelling, Victoria. While we in the US refer to SEO as “Search Engine Optimization”, those in the UK would refer to it as “Search Engine Optimisation”.

These variations are important to consider if you’re attempting to target an audience outside the US. Certainly some food for thought!

By: Victoria

Victoria — Thu, 26 Mar 2009 19:34:54 +0000

Thanks so much Eduard:) I look forward to reading your link:)

By: Eduard Blacquière

Eduard Blacquière — Thu, 26 Mar 2009 19:17:01 +0000

Last November I attended an interesting session about International SEO at SMX London.

I wrote an extensive summary about the session, including the presentations with a lot of key take-aways on stuff like sub domains vs. sub folders, hosting location, TLD, etc.:

http://eduardblacquiere.com/international-seo/