Interchange Local Search Expands to 10 Newspaper Sites
Interchange Corporation, owners of Local.com, have extended their local search application on ten additional Morris Communications newspaper sites including The Florida Times-Union, Savannah Morning News, The Hannibal Courier-Post, and The Topeka Capital-Journal. All newspaper sites are now utilizing Interchange’s local-search platform to power their online local business directories.
From the release : The agreement, made in conjunction with Morris DigitalWorks, the online division of Morris Communications, provides these publications with new revenue channels, enhanced local-search technology, and further extends the reach of their local advertisers on the newspapers’ online properties. With the addition of these 10 publications, a total of 19 online Morris newspapers are now utilizing Interchange’s local-search platform.
“Our ability to expand this relationship is a testament to the value that our technology platform brings to the newspaper industry,” said Greg Parker, director of strategic alliances at Interchange. “We believe the adoption of Interchange’s technology platform by Morris Communications’ larger newspapers demonstrates that our local search scales to serve publishers with substantial traffic and advertiser volumes.”
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