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	<title>Comments on: Ingenio Pay Per Call Adds New Bidding and ROI&#160;Features</title>
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		<title>By: Mark L</title>
		<link>http://www.searchenginejournal.com/ingenio-pay-per-call-adds-new-bidding-and-roi-features/2669/comment-page-1/#comment-55033</link>
		<dc:creator>Mark L</dc:creator>
		<pubDate>Fri, 16 Dec 2005 17:40:00 +0000</pubDate>
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		<description>One flaw in the system. They don&#039;t sub-categorize for particular categories.  National advertisers can trump local in many categories forcing all calls in the particular category up.
Bad for the locals, more expensive for the national advertisers.
Clearly they are experiencing growing pains and have not addressed every issue.</description>
		<content:encoded><![CDATA[<p>One flaw in the system. They don&#8217;t sub-categorize for particular categories.  National advertisers can trump local in many categories forcing all calls in the particular category up.<br />
Bad for the locals, more expensive for the national advertisers.<br />
Clearly they are experiencing growing pains and have not addressed every issue.</p>
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