Comments on: 7 Tips To Increase Landing Page Conversions

By: Rex Dixon

Rex Dixon — Tue, 26 Jan 2010 16:26:42 +0000

These are some pretty detailed 7 tips. The only thing I wonder about is why there was no call for testing? Do you not believe in doing a/b testing or multivariate testing? Or was it assumed that the reader already knew to do that; therefore it wasn’t mentioned?

The reason I ask is that there is this startup in the Boston area that is in closed beta currently that does a great job in simplifying the a/b testing process. You can check them out here – http://www.performable.com/

They are also working with the person that started A/B Tests – http://www.abtests.com/ – and that is quite an interesting compare site where people can upload their tests they have done. Very interesting data there, as well as commentary.

Give both sites a look, and hopefully in the future you will encourage people to always be testing!

By: Raj

Raj — Wed, 02 Dec 2009 15:13:17 +0000

Great article. The landing pages are very crucial for users to become a part of any website.

By: linda williams

linda williams — Tue, 17 Nov 2009 12:20:42 +0000

I sell art and greetings cards online through Etsy. Traffic might land on any page of my site, as many come from Google. I am stuck with the Etsy layout. I need visitors to buy from me; I got a better bounce rate by adding, to each listing, an internal link which takes them to another item on my site. I get a lot of traffic. Any advice for maximising this and increasing conversions please, given the straightjacket of the Etsy (and Artfire) site format? Is there something I can put in the announcement to help?

By: Dan

Dan — Mon, 09 Nov 2009 15:02:33 +0000

Gone are the days of the never ending scroll pages. Consumers have gotten wise to online marketing and the minute you see one of these pages – you know all the site owner is after is a conversion – be it a sale or a contact form. Some really sound advice here that will help a lot, remember to test, test, test. It’s the only way you find out what works for your particular niche.

By: Girish

Girish — Mon, 26 Oct 2009 07:20:38 +0000

Great Tips indeed especially the one related to the length of the registration form (page). This is a major issue with the players from motor trade insurance vertical. There are too many fields, which sometimes run up to four pages. It is so frustrating and time consuming. I guess they should really take a tip from this and work on reducing the number of fields, which will facilitate more conversions.

By: Evan

Evan — Tue, 13 Oct 2009 22:41:30 +0000

Sure great suggestions! Always a work in progress…

By: Cemil

Cemil — Tue, 15 Sep 2009 11:01:54 +0000

I believe that Tip 1 is one of the most important. A good Call to Action will make the sale. So many times I have seen this fail in the ‘real-world’ where young sales rep’s (like the one in the department stores) give a great sales pitch, but fail to close as they forget to ask for the sale…

Great article.

By: Vats Thakur

Vats Thakur — Mon, 07 Sep 2009 06:25:08 +0000

nice suggestions.

By: Scooterizer

Scooterizer — Sun, 06 Sep 2009 22:32:59 +0000

Thanks for taking on this subject. We all have become keenly aware a Click does not a Buyer make….

To that end there is a new Free tool to increase landing page conversion rates for paid search campaigns.

http://www.Conversion-Widget.com

This uses Dynamic Keyword Insertion to personalize the landing page so it reflects the keywords used. With good design, and relevant products and content, it is astonishing how powerful this is at increasing online conversions. And, it’s completely free.

By: Giovanni Cerminara

Giovanni Cerminara — Tue, 01 Sep 2009 18:31:40 +0000

It’s a interesting post, I’m agree with the all 7 points… But what do you think if in a landing page is even possible to find link such as youtube so that the visitors have more confidence with the product or service who they are looking for?