Comments on: In-house Spotlight: Shopping.com’s Former SEO

By: moinseo

moinseo — Sun, 04 Jan 2009 13:12:20 +0000

hi your work is great keep it always..

By: Allen

Allen — Sun, 16 Nov 2008 18:48:01 +0000

Most of the problem is that most clients think too much about the graphics then the content of there web sites. We being a Montreal SEO and SEM company we deal with this every day.

Allen
http://www.adeointernetmarketing.com

By: Jaan Kanellis

Jaan Kanellis — Fri, 06 Apr 2007 18:43:18 +0000

Aaron is an interesting fellow. Meet him like 7 years ago when he was with Inktomi.

By: Ahmed Bilal

Ahmed Bilal — Fri, 06 Apr 2007 08:27:56 +0000

Nice post Jessica – if you haven’t already, how about doing a ‘this is what I learned, 10 tips for in-house SEO’ type of post next?

By: ToddW

ToddW — Thu, 05 Apr 2007 23:28:54 +0000

I like that summary ;) I guess I don’t prefer to read throug the jumble for the good stuff. (No offense just my reading and learning style.)

-Todd

By: Jessica Bowman

Jessica Bowman — Thu, 05 Apr 2007 23:05:02 +0000

ToddW… here’s the value I got out of speaking with Aaron:

- If you’re in-house and thinking about going out on your own, make sure you know how Google reacts to many different types of sites. Many in-house SEOs did an amazing job on the one or two sites they optimized for their company, but that doesn’t mean you have the diverse experience that will take you really far as an independent consultant.

- Get buy-in from other departments and never recommend a big project on your own. Having been-there-done-that, it’s a lesson learned that I wish wasn’t a trial by fire. Aaron gives the advice, don’t do it and instead get others to help you out. Many people know this, but when you’re in the trenches, you seem to forget these words of wisdom.

- When you start in-house, there may be more than jumping into a site audit and beginning SEO. Aaron is at a large web company, he spent the first month looking at analytics and figuring out where we could make an impact. Yes, analytics are part of what you start with for any audit, but what was interesting is that he spent a month doing it. It’s different than most people I know, and it’s different than how I’ve started a new position in-house.

- You can operate on a $0 budget, don’t despair.

If you’re in-house and have specifics you’d like to see, learn or questions you’d like to ask an experienced in-houser, do let me know and I’ll use them in future spotlights. jessica bowman at g maildot com.

Thanks for the feedback!

By: ToddW

ToddW — Thu, 05 Apr 2007 22:22:40 +0000

Where are the “guts” to this post/interview… I felt like I read it and in the end it was missing any true “value”.

By: Cvos SEO

Cvos SEO — Thu, 05 Apr 2007 22:13:55 +0000

Get a blackberry and never let it go, the moment you stop paying attention all hell will break loose.

Interesting statement, i’d like to know what you use it for – real time stats updates?