Company events are great chances to connect with customers and spread the word regarding your products and services. However, without the proper marketing for your event, it will likely be under attended and a waste of valuable business resources. As such, try using online social media networks in the following ways to promote your upcoming business gathering and increase the chances of its success.
Create Event Pages
Your first step for promoting an event with social media should be creating event pages on the top social networks such as Facebook. This event page should provide all essential information such as date and location information as well as the basic details for why the event is being held. After the event pages are created, you can then invite specific attendees or leave the event open to anyone who would like to register.
These event pages can be powerful marketing tools because they can increase your event roster simply from allowing possible attendees to learn which of their friends will also be attending. To gain the most benefit from these event pages, provide several options for attendees to interact by offering comment threads and polls.
Provide Event Giveaways
To generate traffic to your newly created social media event pages, host giveaways for those individuals who use the pages to register to attend. These can be small giveaways such as a free drink at the event or a coupon for your business.
You can also offer larger giveaways such as free event tickets to a certain number of attendees who post links to the event page on their social media profile pages. These giveaways can increase traffic to your social media page and can also increase excitement surrounding the event.
Use Location Based Services
Location based services such as Foursquare are the latest developments in social media technology and can serve as powerful event promotion tools. The basic idea behind location based social networks is the ability of individuals to check in at local businesses or events by using geotracking through their smartphones or other devices.
Encourage attendees to check in through location based services when they arrive on the day of the event. You can also offer freebies for those attendees who leave comments on these social networks regarding their reaction to the gathering. The attendee check-ins can keep the social media buzz going until the end of the event and encourage others to stop by the gathering.
Online social media networks are the main outlets many people now use to spread news such as details on upcoming events. As such, it only makes sense to use these networks as the main marketing platforms for your upcoming company gatherings.
By using online social media, you will connect with those individuals who are the most likely to attend and can provide constant event reminders up until the day of the gathering. These online tools can increase the chances of your event being successful by expanding your company’s exposure and will be making the best use of your company’s valuable resources.