SEO

How To Hire An SEO Expert: Interview With Peter Leshaw At #Pubcon 2013

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In an interview conducted at Pubcon 2013 in Las Vegas, Peter Leshaw of ICanOptimize explains the ins and outs of hiring an SEO professional to work for you.

What do you look for when hiring an SEO expert? How do you compensate them? If you’ve never hired someone to do SEO work for you before you may not know where to start. Peter tells us all about it in the video below:

Here are some key takeaways from the video:

  • An SEOs compensation is based purely on supply and demand.
  • Peter explains that SEOs can earn bonuses based on hitting certain KPIs such as an increase in calls or an increase in traffic.
  • As a performance incentive Peter suggests setting goals, like a 10-20% increase in traffic, and then pay the SEO accordingly based on hitting those goals.
  • An SEOs level of experience has a lot to do with determining their base salary.
  • SEO typically takes time before seeing results, so Peter suggests building a dashboard that pulls in data from various sources so you can show executives how SEO is affecting the business.
  • If you’re an SEO looking for a raise, building a solid dashboard is a powerful way to show executives exactly what your work is doing to drive results for the business.

If you have any questions after watching the video, for either myself or Peter, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from Pubcon 2013.

 

 How To Hire An SEO Expert: Interview With Peter Leshaw At #Pubcon 2013

John Rampton

President at Adogy
Editor-at-Large John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. President at Adogy. I enjoy helping people and am always online to chat +/@johnrampton
 How To Hire An SEO Expert: Interview With Peter Leshaw At #Pubcon 2013

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2 thoughts on “How To Hire An SEO Expert: Interview With Peter Leshaw At #Pubcon 2013

  1. Hiring decisions are oftentimes tricky, but determining appropriate compensation is often daunting in these types of scenarios. I think it’s very wise to place an emphasis on performance incentives and goals — particularly in situations where you don’t know how well, or how devotedly, your hired help will perform. Good article.

  2. I like how he emphasized that SEOs can receive bonuses based on KPIs because there are companies that don’t offer incentives even if they (SEOs) were able to rank a site and increase traffic.