SEO

How Should Google Spread Word About Google?

Before I started writing about Google, Bing, Yahoo, and all the rest, I didn’t even know about the existence of half their services. This wasn’t to say I was some flunky who didn’t keep up; actually, I taught webinars, training courses, and wrote documentation on SEO as it regarded the various ins and outs of the search engine world. What my former ignorance¬†does say is that the search engines have a lot of extras, and most of them fly under the radar.

This is certainly the case with Google, as a recent¬†Google Watch piece mentions. Many of Google’s key product lines see major enhancements without anyone batting an eye. In fact, the only location where Google changes are really noticed by the general population is the core search page, where alterations like Google Instant are quickly noted. Even there, though, behind-the-scenes updates like Caffeine are often overlooked.

Google has the opportunity to cross-promote itself, adding “try out our [awesome service]” advertisements in its various properties. That’s what they did with Chrome, and it certainly worked out well for the early growth of that browser. However, Google also tried this with services like Google Buzz and saw much lower levels of success.

So, how should Google market itself when it comes to niche markets like Hotpot and Latitude which make up such a large portion of the company’s current social and local efforts? One of the methods the company is trying is local advertisements, such as the major push in Portland for Hotpot which we saw in December. It certainly got the attention of the residents of the city, but those living outside of Oregon didn’t take much note.

So, how should Google promote its new features? Through the blogs that so few “standard users” check? Through invasive broadcasts? Through subtle messages on other sites? Through local advertisement? Or through some combination of the above?

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Rob has been insatiably obsessed with Google, search engine technology, and the trends of the web-based world since he began life as a webmaster in 2002. His work as an SEO consultant since 2006, and subsequently to content writing for technology and internet-focused publications, has done nothing but fuel this passion.
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5 thoughts on “How Should Google Spread Word About Google?

  1. It’s easy for me to say since I don’t own Google but I say the fairest way for them to advertise their services in is the sponsored ads section. It’s when they start showing everything in the organic rankings is where the line starts to gray.

  2. It’s easy for me to say since I don’t own Google but I say the fairest way for them to advertise their services in is the sponsored ads section. It’s when they start showing everything in the organic rankings is where the line starts to gray.

  3. A localized approach would be good for Google in terms of niche markets. Sponsored ads are a good idea, but then they could just send notifications to everyone on Gmail.

  4. Do n’t seem so in distant future. They way it is re-promoting its search engine by tarnishing bing’s image, it seems they are looking for cheap publicity ;) . Bing does what Google has been doing for ages. Record opt in data to produce results. Bawling like a baby is not smart tact to rise high.
    Moroever teh point you raised goes likewise with bing/msn they too develop several other things but dont promote. Hope bing gets back to its old preceding style of bundling products with major vendors and populating its search engine 7 otyher products. I personally believe Gogole has grown to an extent that it needs a repulsive force to balance. So google not promoting itself is good for all. They have become monopolistic (see what they did with content frams…apparently nothing since 3 years the issue being raised). Bing has advantage to do so at least in this sector :)

    Cheers,
    Lalit Kumar
    Ten years in online marketing

  5. It’s easy… let the people decide. If there’s a need, people will find it. Often times there simply isn’t a need for some of Google’s products, but because they need to be viewed as a leader in the industry, they must have be a one-time stop for everything the online user needs.