How Much is Google Worth?

Business Week Reports on the Worth of Google amid IPO Buzz.

Some on the Street say the search engine’s IPO might fetch $25 billion. Use a different yardstick, and that sum seems way too high

You don’t need a search engine to find opinions about this topic: How much Google would command if it were to go through with a much-anticipated, first-time sale of stock to the public — which many believe could happen as early as the first quarter of 2004. The fascination with Google’s initial public offering is a no-brainer since it could prove the most lucrative and successful IPO since the dot-com crash.

Informed speculation says Google will issue an initial $1 billion worth of shares, which would represent what analysts think is about a year’s worth of sales. That’s a huge deal considering how unfriendly the IPO climate remains for tech concerns.