Comments on: How Google Might Differentiate Between Trust and Authority

By: SEO Mumbai

SEO Mumbai — Mon, 13 Oct 2008 08:47:13 +0000

Ann your post was very useful to as to I got to know the difference between trust and authority, but I thing trust might be playing more important role in SE’s algorithm than only Protecting our websites from “Google-bowling” campaign against our domain. You should have written your post with more detail so that newbies in SEO field could understand that trust is more important than pagerank.

By: Jeffrey Smith

Jeffrey Smith — Sat, 11 Oct 2008 14:44:55 +0000

Ann:

Well spoken, building trust and authority is so important vs. just building links.

I feel like a broken record often echoed in our blog talking about authority (typically referred to as a nebulous or indistinct metric).

What would have taken pages to explain, you summarize perfectly with a simple diagram and three criteria/metrics (now that is optimization for you). Tedster does some mean research…

Rand, by the way, love what you have done with your new tool Linkscape (hat tip) :) you should be proud for taking such a bold vertical step in how SEO’s research websites.

By: Prestamos Personales

Prestamos Personales — Fri, 10 Oct 2008 19:30:08 +0000

great idea, so what you have to do is to have trusted pages on an aothority domain?

By: Nick Stamoulis

Nick Stamoulis — Fri, 10 Oct 2008 03:08:29 +0000

Great idea.. it does make sense! :)

By: randfish

randfish — Thu, 09 Oct 2008 15:23:38 +0000

Really good stuff, Ann (as always). When we built our trust-based algorithm on the Linkscape index, we found that it had a terrific predictive ability to differentiate high quality sites from low. Running a pure link popularity/importance algo like WebRank/PageRank/StaticRank/etc. would show a number of manipulative and spammy sites in the top echelons, but biasing through trusted sites using the principles of TrustRank was very revealing.

When we dive in, we’re looking at pretty much every domain under mozTrust (mT) 3 having some issues and everything over mT 6 being really solid. It’s not perfect by any means, but I think there’s great evidence from the data to suggest that engines would be crazy not to use it in at least some capacities.