Comments on: How Do You Measure Your SEO Campaign Success?

By: Carlos

Carlos — Tue, 22 Dec 2009 06:09:55 +0000

While I am late to the commenting party here I would like to add my two cents…

It seems to me that there is a great big lack of common sense in the SEO world.

For example with regard to the current issue being discussed…yeah for sure conversions are the only thing that brings the bacon home and makes us money but how in the world can you get any conversions at all if you don’t have traffic to your site? You can’t!

And how can you get any degree of satisfactory traffic if you aren’t getting into the top ten positions for a given keyword phrase? You can’t!

Which leads me to the inevitable conclusion that rankings reports are very worthwhile with respect to helping us know how we are doing in getting into the top ten.

It’s not an either or. We don’t give up conversions to achieve high ranking and we don’t, or shouldn’t ignore where our sites rank while recognizing the all important value of converting our visitors. We need BOTH!

That’s just common sense….

As far as I am concerned I will focus on getting into the top ten positions for a given keyword phrase first then worry about improving my conversions later. If I can’t even get into the top ten positions for a keyword phrase I am targeting with my web site or client’s…fancy conversion discussions are fruitless and a waste of time.

Carlos

By: pekdemir emlak

pekdemir emlak — Thu, 23 Jul 2009 07:17:01 +0000

ok , thanks…

By: Michael Temple

Michael Temple — Sat, 20 Jun 2009 15:55:38 +0000

I missed this story when it was originally posted so I am commenting on it late. The very successful consultant Alan Weiss discusses the need to understand inputs and outputs. By his definition he says inputs are things like reports, surveys, focus groups, etc. They are essentially tasks that you do. Outputs he argues is the tangible results that a client wants, i.e. better customer service, higher sales, etc.

Using his thoughts on this post the final and really only important measurement is conversions. Ultimately this is what the client wants. They may think they want high page rankings or lots of traffic, but if they get that and it doesn’t increase conversions then it is really a pointless measurement. Inputs vs. outputs. I think the other measurements are useful information to get you to the final output, but not terribly useful goals in and by themselves.

For example, high bounce rates may tell you your copy is flawed or you have a flaw in the design, but simply lowering bounce rates isn’t necessarily improving the clients position. High page rankings are useful in that it tells you a client’s web site is getting exposure for a certain word, but again by itself doesn’t necessarily improve the position of the client. Therefore setting these things as goals probably should matter to the client. Again, they can be useful milestones to the final output which is increased conversions.

By: yıldızeli hafriyat

yıldızeli hafriyat — Mon, 27 Apr 2009 21:00:04 +0000

thank you…

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plus kartuş izmir — Thu, 23 Apr 2009 21:14:46 +0000

Thank you web master

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