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Health Pricer Shopping Engine – Spotlight #10

Health Pricer Shopping Engine – Spotlight #10

The 10th installment of the Spotlight of 500 Search Engines is a comparison shopping engine targeted to the vertical market of health and wellness. HealthPricer reviews different products and compares their prices. Brian Smith, who interviewed the people behind HealthPricer feels that they have an uphill battle do to the use of informational content with their medical oriented products (mostly vitamins and supplements). Perhaps they should speak to a rich content site like Vitamin Herb University about supplying such educated consumer content.

Here’s an installment from Brian’s talk with Mike Brown, President, and Gerd Zobel, VP E-Commerce of OnePersonHealth.

Brian : How do you set yourself apart from the major comparison engines?

Mike: “We’re taking a niche approach to information based comparison shopping. Everything starts general and goes specific. Health is a great place to look at. Initially, early adopters are price hunting, but prices are only a small part of HealthPricer. We’re much more concerned about what people are taking. HealthPricer is going to appeal to the health conscious, not price conscious. The breadth of health information is what differentiates the site.”

Spotlight of 500 Search Engines – Search Engine Journal is reviewing 500 search engines this year to help share the spotlight that the larger engines enjoy. If you represent a search engine or know of one that should be reviewed, email us with search engines you would like to see in the Spotlight of 500 Search Engines. Please mail us the search engine URL, description, your contact information, and any traits or offerings which make the search engine special. With a goal of 500 search engines to review in one year, we’ll need all the help we can get.

Screen Shot 2014 04 15 at 7.21.12 AM Health Pricer Shopping Engine   Spotlight #10
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Health Pricer Shopping Engine   Spotlight #10

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