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How Guest Blogging Effectively Boosts Credibility

Guest blogging is very conducive to building brand awareness, extending market reach, and boosting your credibility. Regular and quality guest blogging helps boost credibility in four major ways:

  • Stronger online presence
  • Increased authority in industry-related topics
  • Additional leverage in link building & SEO
  • Expanded audience base

Guest blogging provides a win-win situation from both parties involved. With that being said, poorly executed guest blogs can have a negative affect on your online reputation. Mastering guest blogging techniques is something content writers and marketers should pay close attention to. 

Mastering Guest Posting 

Guest blogging boosts credibility only when done productively and efficiently. To ensure that the guest post you make on a blog actually aids credibility building, follow these tips:

1. Choose Where to Post Carefully 

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Flickr:  fotofish

Bear in mind that you want followers of the blog where you send guest posts to follow you, too. Selecting a popular blog will help you come in contact with high quality audience. The importance of extensive research in this area cannot be overstated.

Research will help you find the most popular blogs in your target industry. Many top bloggers do not accept guest posts and those who do require strict adherence to their terms and conditions.  Research to find out which top bloggers accept posts from guest bloggers and what their terms and conditions are. You may also come across some not-so-famous bloggers with a high quality audience who accept guest posts.

2. Analyze the Blog 

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Flickr:  NetMinder IG

Once you’ve decided the blog you want to guest post on, it helps to understand dynamics of the target audience on that blog. Go through the comments and feedback posted by followers of the blog to estimate their engagement level.

Choose a small but more engaged audience over a large but quiet group. Engaged audience share more frequently, provide feedback, and comment enthusiastically.  Also note how often posts are made on the blog. Daily posts tend to crowd a blog and followers will pay less attention to a guest post. Blogs that get updated with new posts once or twice a week will reduce internal competition and allow more exposure. 

3. Establish Contact with the Blogger  

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Flickr:  Thomson Data LLC

Top bloggers receive hundreds of requests everyday. Master your sales pitch to ensure that all your research does not go to waste. Maintain a well written portfolio that does the selling for you. List similar work you’ve done and don’t forget to mention your credentials.

  • Send out a personalized email with a short, straightforward subject line.
  • Talk to the blogger about his previous posts, things that appealed to you, things that you found useful and project yourself as a regular follower of the blog.
  • If you have a topic in mind, tell the blogger how such a topic would appeal to his followers. If you have no topic in mind, express  interest in writing a guest post and ask what themes they prefer.
  • Make a fleeting mention of your credentials. Don’t over do it, but you need to convince the blogger that your knowledge of the topic stems from your relation to the industry.
  • Make your offer. Talk about links and terms and conditions.

4. Nail the Post  

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Flickr:  jeff_golden

After all the research and pitching it is time to submit a winning guest post.

  • Keep your content informative, unique, & interesting
  • Unless otherwise specified, include a minimum of 1000 words
  • Use good fashioned humor, puns, & trending subjects to keep the audience engaged
  • Craft a catchy title
  • Use relevant images to increase your credibility and reputation as a guest blogger
  • Don’t be selfish – blatantly selling your own business on a guest blog is not acceptable

The only selling that you should do while guest blogging is the inclusion of a well written and attractive author biography. The bio should reflect your area of expertise. Keep the language professional and include a photograph for enhanced credibility.

Once your guest post gets posted on the blog, keep a track of its performance. How many of your followers shared, liked, and re-tweeted the post and how many new followers did you get?

Featured image courtesy of Flickr: andreabolder

 How Guest Blogging Effectively Boosts Credibility
Mark Scott is the owner of social media and SEO company DOC Marketing and a freelance writer. He is also a regular contributor on Social Media Today.
 How Guest Blogging Effectively Boosts Credibility

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7 thoughts on “How Guest Blogging Effectively Boosts Credibility

  1. Great tips, Mark! Definitely a helpful step-by-step guide for guest blogging! I definitely agree with you about crafting a catchy title. I notice the boring titles always get passed over, even if the information is appealing.

  2. Thanks for the well written article. Would have liked to see some advice about do follow/ non follow back links ratio in a guest posts and how to keep google happy in view of their ever changing alogaithm.

  3. Guest blogging is excellent when done correctly. Too many advertisers and freelance writers are killing the lifespan of guest blogging through the use of garbage content and embedding paid links.

  4. Great advice, thanks Mark. My issues tend to be around choosing the right blog and making contact, especially for small nice sites where there’s not much choice. What’s your process for finding blogs in a particular niche?

    Whilst I generally find that editors are happy to accept my posts when I approach them, there are still many that come back saying “yeah sure, £50 please”. Do you tend to just move on, do you try to reason with them or do you stump up the cash (despite Google policy etc)?

  5. Great tips Mark and well presented! Guest blogging has come very much under the scanner after the recent Google updates. As you have rightly pointed out, guest blogging can be a great deal for both the publisher and the blogger, if only it’s done correctly. Especially for the guest bloggers, it will help them to a great extent to build traffic and expand their reach among their target segment. For that, few more things should be taken in consideration:
    1) Your guest blogging goals:
    When you decide to go ahead with guest blogging, you should be clear about your particular goal, what you want to achieve through this, whether its driving traffic to your site, link juice or to establish authority.
    And the blogs you will be writing guest posts on should be chosen accordingly.
    2) Approaching the bloggers for guest post:
    This is something you should be very tactful with, as the popular bloggers are being approached by many other guest bloggers too everyday.
    You can do a few things to come under their radar, for example, try to promote their articles on social media, approach with a good topic and explain how it can be helpful. You may get rejected multiple times but keep trying.
    I have also shared my thoughts here:
    http://www.betaout.com/blog/guest-blogging-strategy/#.Up8Aa8QW2l5
    Would love your feedback.