SEO

Great Articles You May Have Missed This Week

I don’t do a lot of recap articles, but this week there has been a ton of fantastic information and news you need to know about. I know it is officially Search Week in New York City, and many in our industry have not been following all the news.

Below is a small collection of articles that are important to our industry. Happy reading!

Google Panda Update 20 Released, 2.4% Of English Queries Impactedby Barry Schwartz

Barry explains what you need to know about the latest update and learn about past updates as well.

Facebook’s New Custom Audiences: What They Are and How You Can Use Them – Part 1by Justin Vanning

Yes, there is even more you need to know about Facebook. Get ready to dive in and take some notes.

Asking for Reviews (Post Google Apocalypse)by Mike Blumenthal

Before you start asking for online reviews you need to read this post.

Study: 64 Percent Of Mobile Restaurant Searchers Convert “Immediately Or Within An Hour”by Greg Sterling

I fit in that 64 percent. I typically search for a restaurant and go! This is great information for those of you that work with restaurant clients.

Google Updates Their Webmaster Guidelines To Include Details On Rich Snippet Abuseby Vanessa Fox

Everyone needs to go read the updated webmaster guidelines.

The Exact Match Domain Playbook: A Guide and Best Practices for EMDsby Stuntdubl / Todd Malicoat

After the Google changes regarding EMDs this is a really important article to read.

Google +1’s Confirmed To Have “No Direct” Impact On Rankingsby Dave Naylor

There has been a lot of discussion about how important Google+ is for ranking. This is an important read.

How To Find Pages Hit With Pandaby Lyena Solomon

Wondering if you were hit by Panda? Want to know how to fix it? This post will tell you.

Check out this G+ authorship/SERPs testing doneby @mike_arnesen

Interesting Google+ testing and conversation that follows.

Now You Can Follow LinkedIn Influencers, No Connection Requiredby Greg Finn

LinkedIn just made things much easier for their users.

Google Gears Up To Recruit Merchants For Pay-For-Play Shopping In Advance Of Holiday Season- by Pamela Parker

This is a must read for all merchants and the marketers that work with them.

Klout Gains Clout With Microsoft Investmentby Danny Sullivan

There have been numerous debates about Klout and its value, but this news could change things.

Google Tweaks Rotation Options (Again) And Impression Share In AdWordsby Pamela Parker

If you invest in Adwords check out this post.

The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come by Danny Sullivan

Danny explains how updates work, how the EMD update works and recovering from the update.

 Great Articles You May Have Missed This Week

Melissa Fach

SEJ Editor - Melissa is the owner of SEO Aware, LLC. She is a consultant and trainer helping companies make the most of their content marketing and SEO. She specializes is the Psychology behind blogging and content marketing. Melissa is also an associate on the Community team at Moz, an associate and writer at CopyPress and an editor at Authority Labs. She is a self-proclaimed Star Wars and Internet geek and volunteers with big cats at BigCatHabitat.org.
 Great Articles You May Have Missed This Week

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