Bidding & Optimization Strategies for the Modern Search Marketer
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Industry research firm comScore released their search engine market share report for the month of October. The report continues to illustrate what consumers already know. Google is dominating search engine market share. With an overwhelming 65.6 percent ownership of the market over second-place Yahoo! search (15.2 percent, respectively) 12 billion searches were conducted on Google during the month of October, alone. Consumers may not realize the clear parallel between Google’s market share and the opportunities to capitalize on pay per click advertising.
First, it is important to note that advertisers spent nearly $18 billion on search marketing advertising in 2011. That number is projected to reach $33 billion by 2016. Industry statistics collected from Forrester Research shows the growing demand in online advertising. In fact, the market research firm claims online ad spending will overtake television ads by 2016.
There were over 12 billion searches conducted on Google during October. That same month, the company also posted their Q3 earning report, noting a 33 percent increase in revenue, 23 percent of which was due to the increase in online ad spending. The figures are clear. Advertisers are leaving traditional methods to move online. PPC companies are the right people to contact as they create these dynamic targeted ad campaigns that can coincide with search engine optimization and landing page optimization pages as well.
PPC campaigns are an advertising mechanism that populates search engine results based on targeted keywords. Advertisers bid on specific keywords and point the advertisement to strong landing pages.
The facts and figures presented by Google in addition to industry research shows us just how the market in shifting from traditionaladvertising (television, billboards, newspaper, etc.) to online based. Advertisers have their best opportunity yet to enter this emerging market before the keywords start to run out and the cost per click starts to rise. Welcome to the future of advertising.