Google’s Direction in Content & Video Distribution
Kevin J. Delaney of the Wall Street Journal looks into Google’s latest content deals with Viacom’s MTV Networks and Fox Interactive Media’s MySpace.com (two vicious competitors) and how this new Google Video and Advertising direction is key to the company for long term growth.
From Google Sees Content Deals As Key to Long-Term Growth :
Google’s improved relationships with media and entertainment companies reflects the confidence those companies have gained in online distribution in the past year, amid rapid growth in Americans’ consumption of Web video and other Internet content.
But just as importantly, it illustrates a coming of age in Google’s approach to the owners of content it wants to search. One key development: Google has recruited executives from the media and entertainment industries in the past year to negotiate with those companies. Led by David Eun, a Time Warner Inc. and NBC alum who joined Google in February, these teams are prowling for deals and courting potential content partners with visits to Google’s Silicon Valley headquarters.
Now “we can approach them (the media and entertainment firms) in a way that we can actually do business together and not screw things up,” said Google Chief Executive Eric Schmidt at a press conference Wednesday.
Making such tie-ups work is crucial to Google’s long-term advertising revenue growth, providing the company with additional places to display lucrative ads, such as alongside video clips. It’s also key to Google’s mission of letting consumers search the world’s information. For years, individuals could access billions of Web pages through Google, which the company indexed without their owners’ explicit permission. Now the company is trying to extend that search to diverse sets of commercial information, including movies and books.
This is a good, public read on Google, content, and its competition with Yahoo and others while appeasing the content and entertainment companies, from the Wall Street Journal
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International Synergistics LLC
2338 Shepherd Drive
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JohnLilly@International-Synergistics.Com
John Lilly: Director, Transnational Team Development
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Donald Geiger: Director, Transnational Operations
26 December 2007.
Google, Neven Vision & Image Recognition
Attn. Adrian Graham, Picasa Product Manager
Dear Product Manager Mr. Adrian Graham:
Good day to you. I hope all is well with you and your family.
We are a small firm that will be applying facial recognition technology to private sector applications. We learned of your presence in facial recognition biometrics from the 2006 U.S. Department of Homeland Security test results.
We are seeking an evaluation copy of your facial recognition algorithm for evaluation purposes. Additionally, we are requesting a copy of you licensing / reseller’s agreement. Of course we will sign a mutual non-disclosure agreement or provide one of our own. We do ask that any restrictions on use of your algorithm include installing it on two not one computer to expedite our testing process.
If not included in the licensing /reseller’s agreement please include your pricing structure. While not the primary consideration for using your product as the core of our product it is a convenient tie breaker if everything else is equal.
Bluntly, our research indicates that, at this time, there is no competition for our product, and there is significant unfilled demand for this type of product in the private sector. We can go with your competitor’s algorithm and start product development within a week. Instead, we want the best algorithm, hopefully yours, as the core of our product, and are delaying development for ninety days to explore alternatives. We look forward to hearing from you.
Thank you for your courtesy herein.
Respectfully,
John Lilly
Director Transnational Team Development
International Synergistics LLC
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