Comments on: Hey SEO Community, Adapt or Die! Google Branding Update

By: Boston SEO

Boston SEO — Tue, 20 Oct 2009 21:12:21 +0000

“SEO as a means and not an end”. Great point. Really intuitive post. Keep it up.

By: Afzal Khan

Afzal Khan — Thu, 02 Apr 2009 16:59:23 +0000

Hi Josh,

I agree with you, SEO is not going to be just based on rankings, SEO in future will demand more creativity and more ROI for client’s investment.

Your article really open’s up many thought provoking ideas and m sure in future we all from SEO industry work in this direction.

Thanks for sharing this.

By: Josh Millrod

Josh Millrod — Thu, 19 Mar 2009 17:28:27 +0000

@Loyan

Thank you sooooo much. If humans like your site, search engines will soon follow! Sometimes we get so caught up in the technical aspects of SEO that we forget why we do all this.

By: Loyan

Loyan — Thu, 19 Mar 2009 17:26:22 +0000

Dear Google,

As a web consumer I want HEO. Human Experience Optimization. Please give me results that will maximize my experience.

I don’t care about who is optimized for search. I care about who is optimized for me.

Thank you.

By: Crystal

Crystal — Tue, 17 Mar 2009 21:33:03 +0000

Thanks for an excellent article. You really made my brain twist and turn with new ideas.

@crystalware

By: Rafael Montilla

Rafael Montilla — Tue, 17 Mar 2009 20:13:18 +0000

This is a great one! “The future of SEO is not in developing rankings for keywords based on traffic, but creating traffic for keywords. SEO as a means, not an end.”

By: Traffic Geyser

Traffic Geyser — Tue, 17 Mar 2009 05:10:42 +0000

SEO are under SEM and generating traffic from keywords is a must, nowadays PR isn’t credited that much like it was before, more and more people are aiming to increase traffic rather than increasing their page rank, but still it’s much better to have both don’t you think?

by the way I really enjoyed your post, you explained the future twist on SEO..

By: PM.Payment System

PM.Payment System — Tue, 17 Mar 2009 04:16:43 +0000

I think it is better to creating traffic for keywords with integrations of long tail keyword s and article submission or press release.long tail is resulted from the “filter of present traffic and “predictions algorithm that birth completely “new keywords that is less searched for today but has “potential as Search reverence for the future

By: Suthnautr

Suthnautr — Mon, 16 Mar 2009 23:10:40 +0000

Ok, so branding is what happens through publicity and fame, not advertising. When I buy Coca Cola and not the other colas it’s because of branding done over the years, articles in magazines about how it used to contain Cocaine, Norman Rockwell’s famous Santa Clause drinking a Coke, and the image of Coca-Cola placed in tons of movies – Ford, the inventor of the assembly line, and so many more. They advertise to keep the branding alive, not to create the brand.

Oddly enough, Google adding extra weight to brands seems to make it impossible to rank as if to say “Hey, famous people and celebrities up front, the rest of you peon wanna be’s take a back seat and let the big boys thrive. Glitz and glamor first, great content, copywriting and relevancy second.

Sounds like a lousy deal to me – So when the local flower shop wants to sell, no matter how good the local flower shop is, it’s FTD Florists first, foremost, and now – seemingly – forever too.

Goodbye yellow brick road.

By: Josh Millrod

Josh Millrod — Mon, 16 Mar 2009 21:52:59 +0000

Eric,

I couldn’t agree more. I’m amazed that there are BIG brands that don’t have control of their SERPS. They have no problem making $1mil commercials with unmeasurable results, but can’t invest in the most basic search campaign.

If you haven’t checked out Conductor’s white paper on big brand SEO, you really should. It’s amazing how few of them get it.