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Google Video Adds Free Warner & Sony Music Videos

Google Video Adds Free Warner & Sony Music Videos

Google Video just made two simultaneous announcements that they will now be featuring music videos from both Sony BMG Music and Warner Music Group. The music videos will be made available on Google Video and be ad supported by Google AdWords Video Ads.

SONY BMG & Warner Music will be able to monetize their music videos on Google Video by leveraging Google AdWords and their advertiser network of hundreds of thousands of advertisers.

The two record labels’ music video catalog will be sponsored by Google advertisers making it free to all users. The advertising revenue generated will be shared by each label and Google.

From the two announcements:

Warner Music Group:

Warner Music Group Corp. (NYSE: WMG) and Google (NASDAQ: GOOG) today announced a strategic business relationship designed to give Google users the ability to stream on-demand WMG’s extensive music video collection for free, through an ad-supported revenue sharing agreement, or to purchase videos online for download. Starting this month, users in the U.S. can watch any of the thousands of music videos, artist interviews, “behind-the-scenes” footage and other artist-related content from WMG on Google Video. In the coming months, users can also access audio-visual content from WMG through Google’s partner websites in its AdSense network. In addition, Google will develop technology that, when implemented, will enable users to include certain content from companies such as Warner Music Group in the videos they create and upload to Google Video.

“Our partnership with Google is rooted in the pioneering approach we’ve used to offer fans more music, while benefiting artists and protecting copyrights,” said Alex Zubillaga, Warner Music Group’s Executive Vice President, Digital Strategy and Business Development. “Viewing the online world as a significant opportunity, we are transforming Warner Music from a traditional ‘songs-and-records’ company into one that delivers rich music-based content on multiple platforms, in a variety of ways. We are proud to partner with an online innovator like Google to further our efforts in this space and we are gratified to see that other major music and technology companies are beginning to embrace these new models as well.”

“In support of our mission to organize the world’s information and make it universally accessible and useful, we’re excited to organize and make available to Google Video users the music video library of Warner Music Group,” said David Eun, Google’s vice president of content partnerships. “This agreement also allows us to realize a threefold goal of meeting online user demand, providing advertisers with a new way to communicate with their customers, and giving content holders a way to monetize their content; we achieve this by combining Google’s network of hundreds of thousands of advertisers, unparalleled distribution via our publisher network and high quality content like Warner Music Group’s music-video library. At the same time, this agreement is a highly visible platform to highlight our continued commitment to protecting copyrights.”

And SONY BMG:

SONY BMG MUSIC ENTERTAINMENT and Google (NASDAQ: GOOG) today announced a strategic business relationship designed to make the music company’s expansive music video collection available for online streaming at no cost to users. Starting this month, users can watch thousands of videos from SONY BMG MUSIC ENTERTAINMENT on Google Video. In the coming months, users will also be able to access content from SONY BMG MUSIC ENTERTAINMENT artists through Google’s partner websites in its AdSense network.

SONY BMG MUSIC ENTERTAINMENT, Google and web publishers will now be able to monetize professional video content while respecting copyrights through these video distribution models.

“Google is a defining force in the ongoing development of the Internet, and we’re extremely pleased to be expanding our video relationship with them,” commented Thomas Hesse, President, Global Digital Business, SONY BMG MUSIC ENTERTAINMENT. “We see this agreement as an important part of our overall strategy to innovate, find new ways for our artists to connect with their fans, and develop new revenue streams. We look forward to working closely with Google as we roll out this ambitious new effort.”

“Continuing to give users access to premium online content is a key strategic focus for Google,” said David Eun, Google’s vice president of content partnerships. “By combining our network of hundreds of thousands of advertisers, unequaled distribution via our publisher network and high quality content like SONY BMG MUSIC ENTERTAINMENT’s music video library we can meet online user demand, provide advertisers a new way to communicate with their customers and give content holders a way to monetize their content while respecting important copyrights.”

Screen Shot 2014 04 15 at 7.21.12 AM Google Video Adds Free Warner & Sony Music Videos
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google Video Adds Free Warner & Sony Music Videos

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