Google Unveiling a Revamped Adwords – Adsense Program
SiliconValleyWatcher reports that about 1800 Google marketing people from its offices around the world are at an internal sales conference at a secret location in San Francisco, being briefed on a completely revamped Google Adwords/Adsense program and other new features. As well as being an important source of revenue for Google, the Adsense program has been successfully used by many bloggers to provide a regular (if not always large) source of advertising revenue.
Adsense delivers text ads to readers of a web page and they are matched to the content of a page. Virtually anybody with a web page can become a member of the Adsense network and host Google ads and receive a cut of the ad revenue.
The text ads business is crucial to maintaining Google’s pace of growth and its share price, which reflects high expectations for the dominant search giant. But Google offers few tools to advertisers to let them control where their ads appear and on which web sites. Similarly, web site publishers have virtually no control over what types of ads Google sends their way. This has caused some shifting to competitors such as Kanoodle that offer such controls.
That’s why the revamped Adwords/Adsense will provide a suite of tools that provide greater control, management and monitoring data to advertisers, to better target their sales messages.
The report speculates that the changes may include the ability of advertisers to be more selective as to where their ads appear, which could potentially limit bloggers income, as well as new tools to compete better the services such as those provided by Kanoodle, who’s advertising is already appearing on a number of well known blogs.
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Guest Columnist Duncan Riley is the Editor of Blog Herald, more blog news more often.
