Comments on: Google to Launch New Video Ads on YouTube

By: CT Moore

CT Moore — Mon, 16 Jun 2008 14:05:22 +0000

@James,
I agree with you that advertisers have would nothing to lose. I’m just worried that a model like that one wouldn’t be worth developing in the long run because there might not be sufficient revenues to cover the costs of running it.

I’m sure for the first few months, there’d be a lot of clicks/impressions, but I could really see the consumer’s curiosity waning after that.

Of course, this is assuming that ads are being targeted according to meta info. If advertisers manually choose what videos they want to advertise on, then I can see situations such as your Wii Fit Girl example really converting for both advertisers and publishers.

However, sorting through all those videos could become very unmanageable for advertisers — although a very cool job for their interns. :)

By: James

James — Mon, 16 Jun 2008 13:59:59 +0000

If no one goes to the tab, then they wouldn’t be charged, right? So if the idea doesn’t work then they pay NOTHING. Zero. Nada.

And this way EVERY hot video that goes viral can be monetized, just with a tab in a corner on a top bar (look at YouTube homepage now to see a video with a top bar), where people click on that to see the ad.

Do you really think that in our curious world no one will ever check? (Ok, the incurious and those who truly despise ads with a hot fury that rivals the heat of the sun may never click.)

But might you not wonder who is the advertiser for say, Wii Fit Girl if there were that tab?

If no one would and no one would ever click, then the idea is worthless, if not, then you have the potential of monetizing every single video that draws enough viewers in YouTube’s entire library.

So the question is, if you put up the tab, will the viewers click it?

By: CT Moore

CT Moore — Mon, 16 Jun 2008 13:19:43 +0000

@James,
I’m skeptical that advertisers would pay for such intensely permission-based advertising.

By: James

James — Sun, 15 Jun 2008 00:11:47 +0000

I think it’s easy: you put a tab on the video that says “Advertiser supported” and the user has to click the tab to see the ad, even to see who the advertiser is.

It’s in my opinion closer to the newspaper ad model which belongs on a choice medium, and in contrast to the pushier television and radio ad models that are products of more passive media, and is an idea that occurred to me May 3rd when I was looking over a YouTube video with an AdSense text ad on it, and started to ponder…

By: CT Moore

CT Moore — Mon, 12 May 2008 16:59:56 +0000

I can see they might use “he page around YouTube in interesting ways,” but if that’s the way that they’re going, I can’t imagine how they’ll monetize all the view that occur on embedded players outside of YouTube without disrupting the experience that third party webmasters are trying to deliver to their users.