Here’s an excerpt from an article of mine, discussing the one-sided deal that Google Universe is and how it hands power to the big players at the expense of the little guy:

“What about SEO for small businesses, not related to, or in any way connected with new media stuff like movies, games, music et cetera?

Not all businesses or every market niche benefits from video, podcasts and the like.

So as an example, that just doesn’t reflect the real world, or at the very least, the lower tier of search which is dominated by the regular common-or-garden variety businesses that sell the mundane stuff, most of which are businesses are run by people who know nothing of video clips, podcasts, viral games, music promos, and would probably not benefit from such things, either.”

We seem to have been on the same wavelength when it comes to the experimental placement of these results. The first thing I thought of was that screenshot, too.

What was interesting about the patent was that it suggested that in some instances, the content in the main area might not be search results, but rather other results that might be more relevant – like product search results. I don’t know if we will see that.