Comments on: Google Sponsored Ads Get Closer to Organic Results in SERPs http://www.searchenginejournal.com/google-sponsored-ads-get-closer-to-organic-results-in-serps/12354/ Wed, 15 Feb 2012 00:21:59 +0000 hourly 1 http://wordpress.org/?v= By: Gordon Choi http://www.searchenginejournal.com/google-sponsored-ads-get-closer-to-organic-results-in-serps/12354/comment-page-1/#comment-1109596 Gordon Choi Wed, 02 Sep 2009 17:04:23 +0000 http://www.searchenginejournal.com/?p=12354#comment-1109596 I have noticed this change browsing from within China as well. I have noticed this change browsing from within China as well.

]]> By: Voodish http://www.searchenginejournal.com/google-sponsored-ads-get-closer-to-organic-results-in-serps/12354/comment-page-1/#comment-1108460 Voodish Tue, 18 Aug 2009 13:14:42 +0000 http://www.searchenginejournal.com/?p=12354#comment-1108460 Definitely, with more and more people using larger resolutions, the sidebar sponsored links were getting further and further away from the organic Links; I bet this slight change, will bring in a massive amount more revenue for Big G. Definitely, with more and more people using larger resolutions, the sidebar sponsored links were getting further and further away from the organic Links; I bet this slight change, will bring in a massive amount more revenue for Big G.

]]> By: sean vernall http://www.searchenginejournal.com/google-sponsored-ads-get-closer-to-organic-results-in-serps/12354/comment-page-1/#comment-1108281 sean vernall Fri, 14 Aug 2009 16:18:29 +0000 http://www.searchenginejournal.com/?p=12354#comment-1108281 I wonder if this is Google's attempt at a gradual move towards a three column format. Notice how the PPC links take up half of the sponsored link area width. If Google were attempting to fool users into clicking on PPC links then a better tactic would be to make them look more like the organic links - namely spreading them across the available area. I would say keep watching the white space on competitive terms, I bet it wont be long before we start seeing PPC links appearing there. This is certainly something I would do to increase revenue in a world where resolution dimensions are getting larger. I wonder if this is Google’s attempt at a gradual move towards a three column format. Notice how the PPC links take up half of the sponsored link area width. If Google were attempting to fool users into clicking on PPC links then a better tactic would be to make them look more like the organic links – namely spreading them across the available area.

I would say keep watching the white space on competitive terms, I bet it wont be long before we start seeing PPC links appearing there. This is certainly something I would do to increase revenue in a world where resolution dimensions are getting larger.

]]> By: Hazar http://www.searchenginejournal.com/google-sponsored-ads-get-closer-to-organic-results-in-serps/12354/comment-page-1/#comment-1108231 Hazar Thu, 13 Aug 2009 18:13:41 +0000 http://www.searchenginejournal.com/?p=12354#comment-1108231 Exactly right! A good strategy from Google. Exactly right! A good strategy from Google.

]]> By: Che http://www.searchenginejournal.com/google-sponsored-ads-get-closer-to-organic-results-in-serps/12354/comment-page-1/#comment-1107501 Che Mon, 10 Aug 2009 05:32:36 +0000 http://www.searchenginejournal.com/?p=12354#comment-1107501 C'mon guys, Google is not a charity ! PPC is how they make their money and a tiny tweak to maybe increase the number of clicks they get which eran them revenue is simply good business ! If they get a user revolt they will fold to pressure but as long as they keep doing things that are genrally useful no one will mind to much . . . C’mon guys, Google is not a charity !

PPC is how they make their money and a tiny tweak to maybe increase the number of clicks they get which eran them revenue is simply good business !

If they get a user revolt they will fold to pressure but as long as they keep doing things that are genrally useful no one will mind to much . . .

]]> By: Che http://www.searchenginejournal.com/google-sponsored-ads-get-closer-to-organic-results-in-serps/12354/comment-page-1/#comment-1107500 Che Mon, 10 Aug 2009 05:29:41 +0000 http://www.searchenginejournal.com/?p=12354#comment-1107500 The left top and the right hand column are all the same thing... top left are positions 1-3 and the right is 4,5,6 etc... getting your ad in the top left however will require a higher cost per click or 'bid' amount... A good qulaity score is the next part of the equation to help you appear in this section... good luck ! The left top and the right hand column are all the same thing… top left are positions 1-3 and the right is 4,5,6 etc…

getting your ad in the top left however will require a higher cost per click or ‘bid’ amount…

A good qulaity score is the next part of the equation to help you appear in this section…

good luck !

]]> By: Randy Pickard http://www.searchenginejournal.com/google-sponsored-ads-get-closer-to-organic-results-in-serps/12354/comment-page-1/#comment-1107387 Randy Pickard Fri, 07 Aug 2009 18:37:46 +0000 http://www.searchenginejournal.com/?p=12354#comment-1107387 It certainly would not surprise me if Google is attempting to increase the click-thru rate for ads on the right hand side of the SERP's. More ad clicks results in greater revenue. An eye tracking study we conducted at User Centic indicated that Bing's three column format resulted in sponsored links on the right attracted more attention on Bing (~42% of participants per search) than they did on Google (~25% of participants per search). If Google moves the sponsored ads closer to the organic results, an increase in clicks seems to be a likely result. As a side note, we had at least 68 views of the eye tracking study article from visitors originating in Mountain View, CA using the Google.com domain shortly after it was published on our website. The User Centric study can be viewed at http://www.usercentric.com/news/2009/06/08/eye-tracking-bing-vs-google-first-look It certainly would not surprise me if Google is attempting to increase the click-thru rate for ads on the right hand side of the SERP’s. More ad clicks results in greater revenue.

An eye tracking study we conducted at User Centic indicated that Bing’s three column format resulted in sponsored links on the right attracted more attention on Bing (~42% of participants per search) than they did on Google (~25% of participants per search). If Google moves the sponsored ads closer to the organic results, an increase in clicks seems to be a likely result. As a side note, we had at least 68 views of the eye tracking study article from visitors originating in Mountain View, CA using the Google.com domain shortly after it was published on our website. The User Centric study can be viewed at http://www.usercentric.com/news/2009/06/08/eye-tracking-bing-vs-google-first-look

]]> By: Gilly http://www.searchenginejournal.com/google-sponsored-ads-get-closer-to-organic-results-in-serps/12354/comment-page-1/#comment-1107381 Gilly Fri, 07 Aug 2009 17:03:02 +0000 http://www.searchenginejournal.com/?p=12354#comment-1107381 those ads look like shit to me those ads look like shit to me

]]> By: Barry Welford http://www.searchenginejournal.com/google-sponsored-ads-get-closer-to-organic-results-in-serps/12354/comment-page-1/#comment-1107380 Barry Welford Fri, 07 Aug 2009 17:00:02 +0000 http://www.searchenginejournal.com/?p=12354#comment-1107380 Perhaps it's not surprising that we need to scrutinize Google's every move to see how it is favoring ad content on the screen. This not only brings the right column ads more 'in your face' but also narrows the main left column, thus pushing organic results lower and giving more vertical space to the sponsored results in that column. This has nothing to do with user experience, although as others have noted, most users won't think about this. It has everything to do with advertising display. Oh well! Perhaps it’s not surprising that we need to scrutinize Google’s every move to see how it is favoring ad content on the screen. This not only brings the right column ads more ‘in your face’ but also narrows the main left column, thus pushing organic results lower and giving more vertical space to the sponsored results in that column.

This has nothing to do with user experience, although as others have noted, most users won’t think about this. It has everything to do with advertising display. Oh well!

]]> By: Bartjan http://www.searchenginejournal.com/google-sponsored-ads-get-closer-to-organic-results-in-serps/12354/comment-page-1/#comment-1107365 Bartjan Fri, 07 Aug 2009 14:20:05 +0000 http://www.searchenginejournal.com/?p=12354#comment-1107365 I noticed this aswell this week, since I use 1920x1200 (widescreen) you notice it quite easy. I just thought it was probably an FF addon which wasn't working as it should. I noticed this aswell this week, since I use 1920×1200 (widescreen) you notice it quite easy.
I just thought it was probably an FF addon which wasn’t working as it should.

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