Comments on: Google SERPs Analysis: Which Factors to Take into Account? http://www.searchenginejournal.com/google-serps-analysis-which-factors-to-take-into-account/13596/ Tue, 14 Feb 2012 22:19:40 +0000 hourly 1 http://wordpress.org/?v= By: Ann Smarty http://www.searchenginejournal.com/google-serps-analysis-which-factors-to-take-into-account/13596/comment-page-1/#comment-1118375 Ann Smarty Tue, 29 Sep 2009 18:09:20 +0000 http://www.searchenginejournal.com/?p=13596#comment-1118375 Yes, valid points and great additions to the list Yes, valid points and great additions to the list

]]> By: Michael Martinez http://www.searchenginejournal.com/google-serps-analysis-which-factors-to-take-into-account/13596/comment-page-1/#comment-1118358 Michael Martinez Tue, 29 Sep 2009 17:20:36 +0000 http://www.searchenginejournal.com/?p=13596#comment-1118358 I think you're paying too much attention to the links, as there is no way to know which of Yahoo!'s reported links are indexed by Google, which links Yahoo! doesn't know about, which of Google's links pass value, and which value-passing links are using directed anchor text. However, other factors to look at in evaluating a SERP include: Use of query expression in listing titles Use of query expression in text snippet Use of query expression in page URL If people are not really targeting the expression in on-page optimization then they probably are not using much (if any) directed anchor text, although the query could line up with natural, unsolicited anchor text. I think you’re paying too much attention to the links, as there is no way to know which of Yahoo!’s reported links are indexed by Google, which links Yahoo! doesn’t know about, which of Google’s links pass value, and which value-passing links are using directed anchor text.

However, other factors to look at in evaluating a SERP include:

Use of query expression in listing titles
Use of query expression in text snippet
Use of query expression in page URL

If people are not really targeting the expression in on-page optimization then they probably are not using much (if any) directed anchor text, although the query could line up with natural, unsolicited anchor text.

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