SEO

Google Testing Semantic Search Update

google semantic Google Testing Semantic Search UpdateIn March, Search Engine Journal reported that Google was planning on making drastic algorithmic changes to provide its users with better search results. The changes, which are primarily focused on incorporating new semantic technology, will allow Google to better understand search queries and include answers and information at the top of the search results page.

Amit Singhal, a Google Vice President and Fellow, recently told Mashable that a team of software engineers has been working to develop mathematical formulas that will extract and organize data that is currently spread across the Internet. The combination of an acquisition and the extraction algorithms have provided Google with an index of over 200 million people, places, and things, which Google simply calls “entities.” This index, which Google named the Knowledge Graph, will allow Google to move away from keyword-based results to true semantic search.

Once the entities are properly organized, semantic search technology enables Google to measure the relationship and separation between two entities to determine search results and rankings. For example, if an individual were to search “Miami Heat,” Google would likely include information related to Lebron James, Chris Bosh, and Dwayne Wade. In addition, Google users can already ask questions related to a player’s height (i.e. How tall is Lebron James?) and receive an accurate answer above the typical search results. As the database of entities expands and the semantic algorithms improve, Google will have the ability to answer more complex questions.

Now, it appears that the new semantic search functionalities are being tested.  For example, when a user searches “who directed The Hunger Games,” the answer is provided at the top of the search results. In addition, some users are provided additional information and pictures related to Gary Ross on the right-hand side where ads normally appear.

A Google spokesperson told the press the following regarding the new changes: “We’re always experimenting with ways to improve Search, but we have nothing to announce at this time.” The changes, which may affect the rankings of millions of websites, are expected to rollout for all users in the near future. However, Google previously indicated the full development of the new semantic search technology will take several years.

Sources Include: The Wall Street Journal, Search Engine Land, & CNET

 Google Testing Semantic Search Update

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding. Now, I am focused on a new startup in the travel and tourism market niche.
 Google Testing Semantic Search Update

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One thought on “Google Testing Semantic Search Update

  1. I am pretty sure google answers most direct questions to which there is a factual answer easily available from a reliable website such as for example IMDB. So the “who directed” search is nothing new really…

    What would be new and what I expect to see is more stuff being fed to queries such as “which is the best X” and other opinionated things – parts of which will be based on product / shop / item reviews and part on other data it’s found from say twitter or google+ … that is where things will get interesting.