Google recently announced through their Twitter account that they pushed out a refresh for their Panda algorithm. There were earlier rumors that an update will arrive over the weekend, but it arrived last June 25.
Labeled as version 3.8, Google pointed out that they didn’t make any algorithm changes. They just rerun it to capture websites that deserve to be hit by Panda and release those that do not. This means that some website might see fluctuations on their analytics report.
Prior to this, a Panda also had an update last June 8. Google usually released an algorithm update once a month, that’s why it’s a wonder why they rolled out two updates this month. But whatever the search engine giant’s plans are before moving on to Panda update 4.0 will remain a mystery as of the moment.
Google Panda: What You Need to Know
The Google Panda is designed to promote high-quality website and bury low-quality sites deeper in the search engine result pages. Since its release, many sites were tremendously affected by this algorithm update. There were even rumors that some websites can’t do anything to recover. However, since Google Panda is considered as more of a content quality filter, there are some remedies that website owners can apply.
Remove Low-quality Content
First thing that you should so is determine which among your content has low quality. It can range from spun write-ups to duplicate content. Ad heavy and keyword-spammed posts are also considered low-quality.
Create Original and Unique Content
Although there’s a possibility that the topic you want to cover on your site has already been discussed, you should find a way on how you can make something unique out of it. Don’t just copy whatever other people have written. Instead, and post your own content.
Establish Your Authority
High-quality websites are ranked based on their authority. In the World Wide Web, authority refers to the number of people and other websites that share your content. You have to work on it if you want boost your SERP ranking.
Keep a Healthy Advertising Ratio
Another thing that Google is looking for in a website is its advertising ratio. Make sure that your site is not ad heavy, especially in the above-the-fold section. This is not just about your page ranking; it also has something to do with your readers being able to see your content immediately.
If you’re still affected by the Google Panda, you might want to consider doing the mentioned tips. This would help you boost your ranking, even in minimal amount. What’s important is that you keep track of any algorithm update that Google releases, and monitor how it affects your analytics.