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Google ReBang : Chinese Language Zeitgeist

Yesterday Philipp Lenssen found that Google has added “/rebang” to their robots.txt file. Usually when Google is going to launch a new service or channel, they add that site to this file.

Philipp asks “Does anyone know what Rebang is?”

Possible scenarios:

Rebang.com is a 3d design company, is Google planning on acquiring this company for its second life style 3D interface?

No, the owner of Rebang.com comments on Philipp’s blog and shot down that notion.

Instead, Rebang = 谷歌热榜!

That’s right, Rebang is Chinese for ‘Hot Ranking‘ and Google Rebang will be a Chinese language Zeitgeist.

gugerebang Google ReBang : Chinese Language Zeitgeist

But why is this not hosted on Google.cn?

Because doing so would mean that Rebang would fall under Chinese legal jurisdiction and since not all people who search for Chinese language terms on Google live in mainland China, Google Rebang should show a more transparent and honest view of what people are searching for in Chinese.

More from Google Magazine (In Chinese)

Screen Shot 2014 04 15 at 7.21.12 AM Google ReBang : Chinese Language Zeitgeist
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google ReBang : Chinese Language Zeitgeist

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8 thoughts on “Google ReBang : Chinese Language Zeitgeist

  1. Thanks ahkip.

    Google has added it to their robots.txt file, but it is not live yet.

    Check out the last Disallow:

    User-agent: *
    Allow: /searchhistory/
    Disallow: /news?output=xhtml&
    Allow: /news?output=xhtml
    Disallow: /search
    Disallow: /groups
    Disallow: /images
    Disallow: /catalogs
    Disallow: /catalogues
    Disallow: /news
    Disallow: /nwshp
    Disallow: /?
    Disallow: /addurl/image?
    Disallow: /pagead/
    Disallow: /relpage/
    Disallow: /relcontent
    Disallow: /sorry/
    Disallow: /imgres
    Disallow: /keyword/
    Disallow: /u/
    Disallow: /univ/
    Disallow: /cobrand
    Disallow: /custom
    Disallow: /advanced_group_search
    Disallow: /advanced_search
    Disallow: /googlesite
    Disallow: /preferences
    Disallow: /setprefs
    Disallow: /swr
    Disallow: /url
    Disallow: /m?
    Disallow: /m/search?
    Disallow: /wml?
    Disallow: /wml/search?
    Disallow: /xhtml?
    Disallow: /xhtml/search?
    Disallow: /xml?
    Disallow: /imode?
    Disallow: /imode/search?
    Disallow: /jsky?
    Disallow: /jsky/search?
    Disallow: /pda?
    Disallow: /pda/search?
    Disallow: /sprint_xhtml
    Disallow: /sprint_wml
    Disallow: /pqa
    Disallow: /palm
    Disallow: /gwt/
    Disallow: /purchases
    Disallow: /hws
    Disallow: /bsd?
    Disallow: /linux?
    Disallow: /mac?
    Disallow: /microsoft?
    Disallow: /unclesam?
    Disallow: /answers/search?q=
    Disallow: /local?
    Disallow: /local_url
    Disallow: /froogle?
    Disallow: /froogle_
    Disallow: /print
    Disallow: /books
    Disallow: /patents?
    Disallow: /scholar?
    Disallow: /complete
    Disallow: /sponsoredlinks
    Disallow: /videosearch?
    Disallow: /videopreview?
    Disallow: /videoprograminfo?
    Disallow: /maps?
    Disallow: /translate?
    Disallow: /ie?
    Disallow: /sms/demo?
    Disallow: /katrina?
    Disallow: /blogsearch?
    Disallow: /blogsearch/
    Disallow: /blogsearch_feeds
    Disallow: /advanced_blog_search
    Disallow: /reader/
    Disallow: /uds/
    Disallow: /chart?
    Disallow: /transit?
    Disallow: /mbd?
    Disallow: /extern_js/
    Disallow: /calendar/feeds/
    Disallow: /calendar/ical/
    Disallow: /cl2/feeds/
    Disallow: /cl2/ical/
    Disallow: /coop/directory
    Disallow: /coop/manage
    Disallow: /trends?
    Disallow: /trends/music?
    Disallow: /notebook/search?
    Disallow: /music
    Disallow: /browsersync
    Disallow: /call
    Disallow: /archivesearch?
    Disallow: /archivesearch/url
    Disallow: /archivesearch/advanced_search
    Disallow: /base/search?
    Disallow: /base/reportbadoffer
    Disallow: /base/s2
    Disallow: /urchin_test/
    Disallow: /movies?
    Disallow: /codesearch?
    Disallow: /codesearch/feeds/search?
    Disallow: /wapsearch?
    Disallow: /safebrowsing
    Disallow: /finance
    Disallow: /reviews/search?
    Disallow: /rebang

  2. Quote from Googlified,

    “The page is divided into many sections, displaying the top queries in different categories. Some of the categories are Computer Games, Computer Softwares, TV Shows, Online Novel, Music, Movie, and Celebrities, of course.”

  3. (…the hits just keep coming…)

    Because there seems to be a lot of people reading this piece of news, for the record, reBang is *not* a “3D design company”. It’s a design consultancy, and most of what’s provided to clients are ideas and concepts which are not – and sometimes can not – be modeled in 3D.

    Cheers.