Comments on: Win the Google Quality Score Battle – For Real This Time

By: Blake

Blake — Tue, 27 Oct 2009 18:02:41 +0000

Thank you for the insights. My Google rep has told me that keywords that have no impressions over an extended period of time may not actually hurt Quality Score as long as those keywords have good Quality Scores. If they have poor Quality Scores then they should be removed but if they are Ok or Good then they are okay to stay.
Cheers

By: Ankita Sahni

Ankita Sahni — Tue, 27 Oct 2009 14:58:34 +0000

Great insights. Will definitely help my PPC client accounts. Thanks!

By: Sarah

Sarah — Mon, 06 Jul 2009 19:12:38 +0000

All are great suggestions–I like your focal point of a “proactive approach”…QS cannot be maintained if you don’t maintain your website.

By: Randy

Randy — Wed, 01 Jul 2009 03:16:54 +0000

Great stuff!

Thanks!

By: Računovodstvo

Računovodstvo — Mon, 29 Jun 2009 08:50:44 +0000

So many great points! Thanks for a great article.

By: Your PPC Sucks

Your PPC Sucks — Thu, 25 Jun 2009 19:39:27 +0000

Thanks for the shout out Rachel !

By: Alan Bleiweiss

Alan Bleiweiss — Thu, 25 Jun 2009 17:48:45 +0000

Rachel,

Thanks for this article. I don’t have direct day to day involvement in client PPC anymore and rely on one of my team members, and given my own full plate, it’s a challenge to keep up with current best practices and tactics.

It’s good to see that I was at least mostly aware of all but one of your recommendations. And it’s good to get further understanding on some of the more nuanced realities like keyword insertion’s pitfalls.