Search Marketing

Google Pay-Per-Action Screenshots & Tracking

A screenshot of the Google Pay Per Action ‘Conversion Tracking Setup’ page have been uploaded to Flickr by a very generous Google advertiser.

google ppa Google Pay Per Action Screenshots & Tracking

In the capture, we see the setup page for the campaign which includes action tracking options for Sale, Purchase, Lead Generation or Other.

Statistics tracked are Bids, Total Conversions (interesting Google is tracking all conversions and not just Google PPA driven ones), CPA Conversions, and the CPA cost.

google ppa zoon Google Pay Per Action Screenshots & Tracking

Hattip to Barry Schwartz who found this on Flickr and posted about it at Search Engine Roundtable.

Screen Shot 2014 04 15 at 7.21.12 AM Google Pay Per Action Screenshots & Tracking
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google Pay Per Action Screenshots & Tracking

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