Google PageRank Update & Organic Authority
Over the past day word has been spreading in SEO forums about an update to Google PageRank measurement. I started noticing PageRank floating up and down a couple of weeks ago for authority sites and popular niche blogs, especially in the Search Engine industry.
For example, the top search engine news blogs which have a loyal following and have achieved quality links from the Google Blog, Yahoo Search Blog and MSN Search Blog have all raised in PageRank. I’m thinking that based upon the other authority sites and blogs that I’ve noticed a jump in PageRank on, this is an intervertical trend.
Thus, Google seems to have expanded their differentiation between bogus links and earned links with this new update.
What are bogus links?
Examples include :
* Mass distribution of duplicate articles and press releases with the same links in them to one site
* Reciprocal link and link farm campaign
* Mass directory listing on directories which humans do not visit.
And what are earned links or organic links?
* Links from authority blogs and web communities
* Links earned from well branded and trafficked sites
* Links obtained for the influx of traffic and not trying to increase PageRank
* Links earned via news coverage offline or online : relevant content to the link may be the key. For example, actually ahving something written about your company on the same domain which is linked to you.
* Linkbaiting (the art of creating an idea or tool on your site worth linking to)
* Yellow page, local directory, user reviews, & local search marketing for brick and mortar businesses.
Have you experienced a change in PageRank? For the better or worse and what efforts would you attribute to such? Please feel free to leave a comment below.
The only accomplishments these PR algo changes are producing is allowing LARGE companies to dominate the SERPs
What is NOT being understood by Google is that Large Companies have an inherent advantage – it does NOT make their Product or Service Necessarily more valid than the small firm trying to get a foothole offering the SAME product or Service.
Large Companies will always be in the news, who cares about the average Small fry.
But while a higher PR does filter out which keywords a site will likely come up on the SERPs for among the masses – having many Back Links with keywords in the hyperlink will accomplish the same thing
From what I understand google PR as it displays in the toolbar is completely bogus and useless….I have tried everything…It is fairly easy to get indexed in all the major SE’s but the hard part is getting ranked well for your niche and targeted key words….Anyone have any advice on how to rank well for the Highly competitive mortgage industry?
http://www.YourLenderForLife.com
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