Google or Yahoo! to Buy Classifieds Publisher?
According to MediaPost; Google and Yahoo! are attempting to purchase Amsterdam-based Trader Classified Media, which publishes 578 print guides and runs 56 Web sites with classified ads in 22 countries, according to published reports in Reuters and the London Sunday Times.
A kind of “double hearsay,” but if true it would be a big deal for many reasons. Among them, Trader is a global publisher and has traditional print publications.
It would be a role reversal: online brands moving offline into the traditional media space. We’ll see if it is true.
-
Greg Sterling is managing editor of The Kelsey Group. He also leads The Kelsey Group’s the Interactive Local Media program, focusing on local search. Greg came to The Kelsey Group from TechTV’s “Working the Web,” the first national television show dedicated to e-business and the Internet.
