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Google Maps Stickers in Business Windows

Over at Search Engine Land, Greg Sterling posted about a Google Maps sticker which was spotted at a London restaurant:

 Google Maps Stickers in Business Windows

Smart!

The technique is usually used by review and ratings companies like Zagat so establishments can show off their ratings.

Given the lack of customer reviews and ratings within Google Maps (sure, one can find many third party reviews via Google), I’m amazed to see that a company like Yahoo has not gone down this same route as a brick & mortar marketing tool.

Greg says that there have been no sightings of these stickers in the US market, but the marketing campaign would make sense here.

When businesses register with Google, businesses show proof of physical address by confirming online via an identification number which is printed on a postcard.

Google Maps should make that sticker into a postcard so when the business receives the card in the mail, they can confirm online then place the sticker on their window that same day.

Screen Shot 2014 04 15 at 7.21.12 AM Google Maps Stickers in Business Windows
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google Maps Stickers in Business Windows

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2 thoughts on “Google Maps Stickers in Business Windows

  1. Smart. I have a friend who owns a Pilates studio and she just registered with Google; would have been cool for her to get a sticker like this to put in her large window facing the busy street.