Today, Google announced a new feature for Gmail that will make it easier than ever to unsubscribe from unwanted emails. Now, instead of scrolling to the bottom to find an unsubscribe button, Gmail will surface the unsubscribe button right next to the sender’s email address.
Email is a handy way to get updates from your favorite brands, social networks, discussion boards and more. But sometimes you end up subscribed to lists that are no longer relevant to you, and combing through an entire message looking for a way to unsubscribe is no fun.
This feature won’t work for all email though. In order for it to work, the sender has to include an “Unsubscribe” link somewhere in the message. The new feature is also dependent on Gmail’s new default filters, including emails found in the Promotions, Social, or Forums tabs.
Making the unsubscribe option easy to find is a win for everyone, Google says. For those sending email, the mail is less likely to be marked as spam. For Gmail users, you will no longer have to sift through an entire message to find that unsubscribe button.