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	<title>Comments on: Google Leaks Quality Score Variables (Pscore, mCPC and thresh) in Search&#160;Results</title>
	<atom:link href="http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/</link>
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		<title>By: Virtual Assistant</title>
		<link>http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/comment-page-1/#comment-1271536</link>
		<dc:creator>Virtual Assistant</dc:creator>
		<pubDate>Wed, 24 Mar 2010 19:23:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/#comment-1271536</guid>
		<description>Info is great but I found it lit late I guess...</description>
		<content:encoded><![CDATA[<p>Info is great but I found it lit late I guess&#8230;</p>
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		<title>By: Virtual Assistant</title>
		<link>http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/comment-page-1/#comment-1230831</link>
		<dc:creator>Virtual Assistant</dc:creator>
		<pubDate>Wed, 24 Mar 2010 14:23:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/#comment-1230831</guid>
		<description>Info is great but I found it lit late I guess...</description>
		<content:encoded><![CDATA[<p>Info is great but I found it lit late I guess&#8230;</p>
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		<title>By: Xavia Caveria</title>
		<link>http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/comment-page-1/#comment-1108508</link>
		<dc:creator>Xavia Caveria</dc:creator>
		<pubDate>Wed, 19 Aug 2009 01:49:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/#comment-1108508</guid>
		<description>Great post , I reckon it was just a developer in Google accidentally putting it live</description>
		<content:encoded><![CDATA[<p>Great post , I reckon it was just a developer in Google accidentally putting it live</p>
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		<title>By: adwords</title>
		<link>http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/comment-page-1/#comment-1085583</link>
		<dc:creator>adwords</dc:creator>
		<pubDate>Fri, 19 Sep 2008 21:31:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/#comment-1085583</guid>
		<description>Hmm, any chance of reproducing this?  Do you think someone at Google accidentally left the lights on, or do you suppose it was in response to a specific query you made.  For example, try this google query...

www.google.com/search?q=adwords-marketing-tool.com&amp;adtest=on</description>
		<content:encoded><![CDATA[<p>Hmm, any chance of reproducing this?  Do you think someone at Google accidentally left the lights on, or do you suppose it was in response to a specific query you made.  For example, try this google query&#8230;</p>
<p><a href="http://www.google.com/search?q=adwords-marketing-tool.com&#038;adtest=on" rel="nofollow">http://www.google.com/search?q=adwords-marketing-tool.com&#038;adtest=on</a></p>
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		<title>By: Nick Stamoulis</title>
		<link>http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/comment-page-1/#comment-1083704</link>
		<dc:creator>Nick Stamoulis</dc:creator>
		<pubDate>Wed, 06 Aug 2008 13:47:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/#comment-1083704</guid>
		<description>Wow this is so strange!  I wonder if anyone has seen this at all?  I do remember the good old days of GoTo and Overture...bid jamming used to be so much fun!  :o)</description>
		<content:encoded><![CDATA[<p>Wow this is so strange!  I wonder if anyone has seen this at all?  I do remember the good old days of GoTo and Overture&#8230;bid jamming used to be so much fun!  :o)</p>
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		<title>By: Heather Paulson</title>
		<link>http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/comment-page-1/#comment-1076721</link>
		<dc:creator>Heather Paulson</dc:creator>
		<pubDate>Fri, 16 May 2008 06:01:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/#comment-1076721</guid>
		<description>Thanks for the screen shots and the great post!</description>
		<content:encoded><![CDATA[<p>Thanks for the screen shots and the great post!</p>
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		<title>By: Nithin</title>
		<link>http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/comment-page-1/#comment-1076147</link>
		<dc:creator>Nithin</dc:creator>
		<pubDate>Mon, 05 May 2008 23:37:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/#comment-1076147</guid>
		<description>Very Interesting. I would have loved to see the Google results when it actually happened ! It would be great if you can post a screen shot of all the ads. 

I&#039;d love to study these values for various ads on different positions to find out which variable among the three made the biggest difference in ad position! Anyways great info mate.</description>
		<content:encoded><![CDATA[<p>Very Interesting. I would have loved to see the Google results when it actually happened ! It would be great if you can post a screen shot of all the ads. </p>
<p>I&#8217;d love to study these values for various ads on different positions to find out which variable among the three made the biggest difference in ad position! Anyways great info mate.</p>
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		<title>By: Carsten Cumbrowski</title>
		<link>http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/comment-page-1/#comment-1076006</link>
		<dc:creator>Carsten Cumbrowski</dc:creator>
		<pubDate>Sat, 03 May 2008 04:17:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/#comment-1076006</guid>
		<description>&quot;would you want your maximum cost per click public domain?&quot; 

I remember a time when bid amounts where public and shown next to each ad. Rest in peace good ol&#039; GoTo.com  hehehe.

Hey Michael, why are you always so negative? :)

You are right, this thing in itself is not moving Earth a single inch and no &quot;sensation&quot;. However, it could be a piece of information that is the only thing missing for somebody else who also has a small and limited amount of incomplete data to make sense out of it.

Don&#039;t tell me that it never happened to you that you found on the Internet a tiny and seemingly irrelevant peace of information, that is maybe not even about the subject really what you were looking for, which was exactly what you needed to make a break through for a problem that kept your brain cells smoking for some time already without being able to make sense out of things?

Puh, long question. It became  a test in itself. :)

Cheers and thanks for posting this information Eric! 

Carsten</description>
		<content:encoded><![CDATA[<p>&#8220;would you want your maximum cost per click public domain?&#8221; </p>
<p>I remember a time when bid amounts where public and shown next to each ad. Rest in peace good ol&#8217; GoTo.com  hehehe.</p>
<p>Hey Michael, why are you always so negative? :)</p>
<p>You are right, this thing in itself is not moving Earth a single inch and no &#8220;sensation&#8221;. However, it could be a piece of information that is the only thing missing for somebody else who also has a small and limited amount of incomplete data to make sense out of it.</p>
<p>Don&#8217;t tell me that it never happened to you that you found on the Internet a tiny and seemingly irrelevant peace of information, that is maybe not even about the subject really what you were looking for, which was exactly what you needed to make a break through for a problem that kept your brain cells smoking for some time already without being able to make sense out of things?</p>
<p>Puh, long question. It became  a test in itself. :)</p>
<p>Cheers and thanks for posting this information Eric! </p>
<p>Carsten</p>
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	<item>
		<title>By: Gab Goldenberg</title>
		<link>http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/comment-page-1/#comment-1075910</link>
		<dc:creator>Gab Goldenberg</dc:creator>
		<pubDate>Fri, 02 May 2008 05:43:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/#comment-1075910</guid>
		<description>Can we get someone to decipher this:

&quot;RMSD, number of aligned residues Nalgn, number of gaps Ngaps, number of matched Secondary Structure Elements and the SSE match score. The higher P-score (the lower P-value), the more surprising, or statistically significant, is the match.&quot;

@Michael - If you don&#039;t think it&#039;s significant, no need to comment and be a downer for those people who do, a second time. You&#039;ve made your point initially. You just discredit yourself by playing devil&#039;s advocate and ignoring the balance of probabilities with something like: 

&quot;no one has shown that is what the “mCPC” value refers to. Nor has anyone shown that the data is associated with the specific ad under which it appears.&quot;

CPC is an industry wide acronym. What are the odds it means something besides max CPC? At worst it means minimum CPC, but in the context above, that&#039;s highly unlikely. 

And while your point on pscore may turn out to be accurate, Eric has found a pretty likely match for its meaning.  From what I could understand of the biotech folks&#039; jargon, it means &#039;how relevant the ad/lander are to the keywords&#039; .</description>
		<content:encoded><![CDATA[<p>Can we get someone to decipher this:</p>
<p>&#8220;RMSD, number of aligned residues Nalgn, number of gaps Ngaps, number of matched Secondary Structure Elements and the SSE match score. The higher P-score (the lower P-value), the more surprising, or statistically significant, is the match.&#8221;</p>
<p>@Michael &#8211; If you don&#8217;t think it&#8217;s significant, no need to comment and be a downer for those people who do, a second time. You&#8217;ve made your point initially. You just discredit yourself by playing devil&#8217;s advocate and ignoring the balance of probabilities with something like: </p>
<p>&#8220;no one has shown that is what the “mCPC” value refers to. Nor has anyone shown that the data is associated with the specific ad under which it appears.&#8221;</p>
<p>CPC is an industry wide acronym. What are the odds it means something besides max CPC? At worst it means minimum CPC, but in the context above, that&#8217;s highly unlikely. </p>
<p>And while your point on pscore may turn out to be accurate, Eric has found a pretty likely match for its meaning.  From what I could understand of the biotech folks&#8217; jargon, it means &#8216;how relevant the ad/lander are to the keywords&#8217; .</p>
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		<title>By: Dave</title>
		<link>http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/comment-page-1/#comment-1075884</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Thu, 01 May 2008 19:57:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/google-leaks-quality-score-variables-pscore-mcpc-and-thresh-in-search-results/6801/#comment-1075884</guid>
		<description>Now if we could just figure their formulas for calculating those numbers...</description>
		<content:encoded><![CDATA[<p>Now if we could just figure their formulas for calculating those numbers&#8230;</p>
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