SEO

Google and Nextag’s Jeff Katz Exchange Blows

amit singhal Google and Nextags Jeff Katz Exchange BlowsJeffery Katz, a vocal Google critic and the CEO of Nextag, recently published an article in The Wall Street Journal claiming that Google is misusing its monopolistic powers to squash competing companies. In the article, Katz emphasized that Google currently holds 82% of the global search market and 98% of the mobile search markets, which constitutes an “effective monopoly” in terms of market share and revenue. Similar to his Senate Judiciary argument last fall, Katz claimed that Google is intentionally altering the algorithm to stifle the competition:

“Our data, which we shared with the Senate Judiciary Committee on Sept. 21, 2011, shows without a doubt that Google has stacked the deck. And as a result, it has shifted from a true search site into a commerce site — a commerce site whose search algorithm favors products and services from Google and those from companies able to spend the most on advertising.”

Amit Singhal, Google’s Senior VP of Engineering, quickly responded to Katz’s claims with a blog post that said the following:

“As we’ve said many times before, we built search to help users, not websites. We don’t make changes to our algorithms to hurt competitors. We make more than 500 changes a year (each one scientifically evaluated) in order to deliver the most useful results for our users – and we now publish a monthly list of algorithm improvements. Every one of those changes moves some websites up and some sites down in the rankings, but the most important thing is that users are happy with the results.”

Singhal went on to reassure readers that Google is solely focused on producing relevant results and assured readers that Google does not show any type of favoritism towards other Google-owned properties. In addition, he wrote that Google users have alternative search engines and even encouraged people to use Bing, Yahoo, and several other choices if they are not happy with Google.

Do you feel that the free market is capable of regulating Google and the search industry or do the allegations of Google’s competition warrant further investigation?

Sources Include: The Wall Street Journal & Google Public Policy Blog
Image used under Creative Commons from thekenyeung

 Google and Nextags Jeff Katz Exchange Blows

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding. Now, I am focused on a new startup in the travel and tourism market niche.
 Google and Nextags Jeff Katz Exchange Blows

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5 thoughts on “Google and Nextag’s Jeff Katz Exchange Blows

  1. You know what they say, right? Power corrupts. Absolute power corrupts absolutely.

    – Google uses paid links to promote Chrome and content farms for article marketing, all the while making stuff like that illegal for “regular” website owners.

    – Google removes Twitter in favor of Google+

    – “We make more than 500 changes a year (each one scientifically evaluated) in order to deliver the most useful results for our users” sounds nice, but Google Penguin was not meant to improve search results but to make sure website owners follow the rules (that Google itself doesn’t follow). How is THAT delivering the most useful results to users?

    In short: read the first sentence if this comment one more time. That’s what’s going on.

    Regards,

    Dennis Miedema

  2. The recent updates prove they were made for websites and not users. Why did retailmenot come up maybe 3 times for keyword coupon codes in the first 3 pages of google pre-update and now comes up 2 times first page 3 times second and 9 out of 10 times on 3rd page,

    looks like favoritism or manipulation. Also they should not be able to own any webites because they are the only ones besides their favorites who know how to get on first page everytime. GOOGLE IS A MONOPOLY

  3. It’s hard not to wonder what is going on when the companies in the top three paid positions are also most often in the top 5 organic results.

  4. Google users have alternative search engines and even encouraged people to use Bing, Yahoo, and several other choices if they are not happy with Google.

  5. It is discouraging to say the least after google’s last penguin update and until other search engines pick up the slack, we have to put up with it or make a stand