Comments on: Google Introduces the View-Through Conversion Tracking Tool for Display Ads http://www.searchenginejournal.com/google-introduces-the-view-through-conversion-tracking-tool-for-display-ads/13721/ Wed, 15 Feb 2012 00:21:59 +0000 hourly 1 http://wordpress.org/?v= By: Robert Kingston http://www.searchenginejournal.com/google-introduces-the-view-through-conversion-tracking-tool-for-display-ads/13721/comment-page-1/#comment-1121384 Robert Kingston Sun, 04 Oct 2009 10:26:42 +0000 http://www.searchenginejournal.com/?p=13721#comment-1121384 Once I discovered this new metric, I changed all the ads in a campaign to emphasize the brand name of a client. I think this is amazingly important for any high ticket purchases - think real estate agents, lawyers, email marketing software. It makes a lot of sense, as with each impression, you're building trust between your market and your brand. Once I discovered this new metric, I changed all the ads in a campaign to emphasize the brand name of a client.

I think this is amazingly important for any high ticket purchases – think real estate agents, lawyers, email marketing software.

It makes a lot of sense, as with each impression, you’re building trust between your market and your brand.

]]> By: Seth Goldstein http://www.searchenginejournal.com/google-introduces-the-view-through-conversion-tracking-tool-for-display-ads/13721/comment-page-1/#comment-1120066 Seth Goldstein Fri, 02 Oct 2009 12:50:46 +0000 http://www.searchenginejournal.com/?p=13721#comment-1120066 This is going to be a very handy tool This is going to be a very handy tool

]]> By: andreas.wpv http://www.searchenginejournal.com/google-introduces-the-view-through-conversion-tracking-tool-for-display-ads/13721/comment-page-1/#comment-1120055 andreas.wpv Fri, 02 Oct 2009 12:30:16 +0000 http://www.searchenginejournal.com/?p=13721#comment-1120055 Wow, they are getting better every day. This feature is of extreme importance for B2B as well for some areas of B2C. People research for buying decisions along an 'AIDA' funnel and collect information from a variety of sites before finally purchasing. 30 days is very helpful, to catch some of that - not necessarily the final buy but at least the next step in the information funnel. Wow, they are getting better every day. This feature is of extreme importance for B2B as well for some areas of B2C. People research for buying decisions along an ‘AIDA’ funnel and collect information from a variety of sites before finally purchasing. 30 days is very helpful, to catch some of that – not necessarily the final buy but at least the next step in the information funnel.

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