Have you mastered Google enhanced campaigns yet?
These types of campaigns truly allow you to monetize the current situation of web interaction among the different devices. We log into Facebook from our desktop when we’re home and we browse via our phone when we’re on the go. This type of activity not only applies to Facebook. Users are shopping on the go as well.
You’d be making a critical mistake if you didn’t utilize enhanced campaigns. In a nutshell, they not only allow you to target a particular time of day, but also the user’s device and location. Google is determined to help you succeed as a marketer. They just released a free whitepaper download that will assist you in mastering the signals inside of enhanced campaigns.
What do you stand to gain by downloading it? (no opt-in required)
- Tips for prioritizing bid adjustments based on your business goals
- Best practices for setting bids by device, location, and time
- Suggestions for how to integrate more automation into your AdWords strategies
- Success stories highlighting advertisers’ improved results
I encourage you to take advantage of it. After you’ve consumed the information, come back and let me know what you learned! :)