Today I was reading a post on BlackHatSEODiary about the continuous blog spamming of Technorati based upon the public publishing of their top searches.
The post discusses the scandalous Argentine model Wanda Nara hitting the Top Searches List at Technorati and how bloggers, especially sploggers (spam bloggers) are monitoring these search terms and instantly publishing posts which appear in the Technorati Tag pages for these terms, that is, if the site is tagged correctly for Technorati and the popular term (by linking to the Technorati tag page or when registering your blog with Technorati).
Just to check out a bit of history on Ms. Nara, I performed a search on Google for her name and guess what, the Technorati Tag page for Wanda Nara is #1 on Google!
Here’s how the trail runs:
- Millions of global users are searching on Google for ‘Wanda Nara’
- The #1 result is Technorati’s Wanda Nara page, since Technorati is an authority site publishing fresh content
- Users then click over to questionable blogs which are ’spamming’ Technorati for the model’s name since it is currently a Top 3 Hot Search term
A vicious trail to the spamming of Technorati starts at Google, since Google has decided a page full of Splogs is the most relevant result to serve.
Hence, the power of social media and tagging in action. This is even more reason for search marketers to register sites & blogs with Technorati and make sure the sites are tagged correctly, as Technorati tag pages may be hitting the Google #1 result for your target audiences one day.
Update : And even more proof that Yahoo LOVES Netscape :
Fast reaction is the key…
I guess I missed the boat, because all the times I was on technorati, I never bothered to click the popular tab…. I’ve gotten good traffic and good results on google for certain posts because of technorati though, so I guess I can’t be too annoyed.
Yeah, it’s getting pretty bad on that site.
I have noticed that it has gotten real bad the past 2 months. I have had to start monitoring my comments on my blog because of all of the spamming. Great Post!
It’s just another example of this “trust factor” getting out of control and how easily spammers can manipulate it.
i saw how they work and it’s not technorati they try on other sites…
Technorati works fine for me. But of late I see a lot of backlog on their site. After I tag them with my keywords from my blog (http://johnpmathew.blogspot.com) it takes a long time for the tags to register on Technorati. Don’t know why this happens.
Technorati is a good site fighting the same battles as others. Also on the “Yahoo loves Netscape”, I wasn’t of that but will check it out.
Does Google knows that they are serving irrelevant results while claiming these irrelevancy are created by paid links? They are going against paid links but forget about blog spammers out there. After this blog spammers, there will be article spammers, forum spammers and so on. This is never going to stop.
I’ve gotten good traffic and good results on google for certain posts because of technorati though, so I guess I can’t be too annoyed.
Very interesting article.Good work