Google Froogle Adds Product Reviews
Almost at the end of the Holiday online shopping season (unless you’re going overnight delivery) Google has broken the mold of their Froogle shopping comparison search engine (not the Jello mold, but the Beta mold) and added 3rd Party product reviews.
Google said that the product reviews will help users “make more informed decisions about what to buy.”
CNET reports: In a move to make its site a one-stop online shopping service, Google has started taking snippets of editorial and consumer reviews from sites such as Bizrate.com, Circuit City and CNET, and pairing them with select electronics such as Apple Computer’s iPod and Canon’s Powershot.
The service, which is similar to the company’s aggregated site for news around the Web, highlights Google’s ambition to bring more content to its own site with the use of its “spidering” technology.
