Search Engine Journal

Google has just introduced a new advertising program which lets smaller web sites run Google advertisements on their sites and get paid per click by Google.

This is an expansion of their AdWords program which added Contextual AdWords earlier in the year.

To apply online for the program, website publishers can visit www.google.com/adsense. Google’s editorial team will review each publisher application to ensure that the site meets editorial guidelines. To activate the service, the publisher logs into their account and cuts and pastes a small piece of HTML into their web pages or ad server.

Once the program is up and running, publishers can monitor ad performance through detailed online reports. In addition, Google’s editorial team monitors each participating site in the program on an ongoing basis. The program is currently available for English language websites worldwide.

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