There’s no doubt Google has been taking heavy advantage of their access to video content technology. In recent months, they’ve begun a tradition of exclusive interviews with major public figures. While the “highest profile” interview was with Barack Obama after the State of the Union address, it may pale in popularity when compared to the most recent Q&A: the interview with Lady Gaga.
The interview took place in the Googleplex in Mountain View, where the interview venue “was (literally) packed to the rafters with adoring Googlers.” Marissa Mayer conducted the interview – a fitting choice given Mayer’s background in giving talks and acting as a spokesperson for empowering women in the technology industries, much in the same way Gaga has advocated empowerment for women in the world of music.
The 73 minute interview begins with a Google-created video where an array of Google analytics data, popular searches, regional data, and YouTube clips are compiled to demonstrated how astoundingly popular Gaga has become – all set to a mix of Gaga’s biggest hits. Mayer opens up by going over some of the highlights of Gaga’s career, including the 360 million views on just the Bad Romance video, and Gaga’s status as the single most downloaded artist in all of internet history.
The interview continues with questions from YouTube and Twitter users, as well as audience members, which cover topics as diverse as bullying, fame, her creative process, her upcoming album, the pranks happening backstage at the Gaga “Monster Ball” (her concert tour), her musical background, and more. Other highlights include a “Gaga-alike” competition where Lady Gaga served as the judge.
This Google interview may serve as the start of a trend, where celebrities add the Googleplex as one of the crucial locations on their press tour.
[via the Official Google Blog]