Fans can listen and talk to their favorite celebrities live via a broadcasting service that it’s not edited, scripted or in no way rehearsed. SayNow is a voicemail service that is completely social and connects people in a not-so-new way, but one that definitely sparks conversations. Whereas celebrities have kept their contact information private, SayNow is a platform where they can not only distribute their (SayNow) phone number, but encourage fans to call and talk to them.
Of course, voicemail is not so new, but the intriguing SayNow bullet point is that it actually connects fans to celebrities, and does so in real time! Singer Janet Jackson used the SayNow service to urge fans to call and give her feedback about her newly-released single, and within a day’s time, she had received over 40,000 calls to her SayNow number.
With so much potential and celebrities starting to use their services, SayNow’s growth began skyrocketing. Although the service is only five years old, it has slowly built a user base, attracting the attention of one of the web’s most irresistible occupants: Google.
Recently, Google acquired the voicemail service and has plans to take the company and the concept towards an even more technologically-advanced and sophisticated social networking platform. With the 15 million current users of the SayNow service, Google interests are targeted towards increasing that base by highlighting some of the behind-the-scenes technology on the platform.
Call-routing, conference calling and group message delivery are some of the operations that are a part of the SayNow platform. Google plans to expand and increase these applications in addition to the social networking aspect of the voicemail service. The voicemails and one-on-one conversations can all be integrated into other social networking platforms like Twitter and Facebook and also to use on mobile applications like iPhone and Android.
Jen Williams
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