IncrediMail revealed today that they had received a notification from Google indicating that they had been dismissed from the Google AdSense program. Upon the announcement of this news, IncrediMail shares plummeted more than 45% to a new year low. Ouch.
It’s not known how or if IncrediMail violated any of Google AdSense terms of use, and if that is the reason behind being kicked out of the AdSense program. IncrediMail only revealed that their AdSense account had been disabled, and that Google barred advertisements to search results pages displayed through IncrediMail’s account.
IncrediMail offers consumers special software that allows them to customize emails. According to their web site, the company generates revenue by selling software products and offering subscriptions to its content database, as well as by selling sponsored links, paid advertising, and keyword search capabilities on their website and e-mail client. IncrediMail indicated that search revenues powered by Google AdSense made significant contributions to its results in 2006 and 2007. In just the first nine months of 2007, the company’s revenue shot up 94% to $13.3 million.
As shares of the company fell to $2.50, a new year-low, before rebounding a bit and trading at $2.70, IncrediMail has been attempting to sort this mess out. Since findingout about being banned from AdSense, IncrediMail has been attempting to clarify the situation while looking for similiar service alternatives to fall back on if Google upholds the ban.
While its not yet clear why they were banned, or whether or not their account will be re-instated, there is one lesson that this should reinforce for all us: don’t be reliant any one single source of income for your web site or company because one day, it could all be gone.
Vote for this post : 0
or Buzz it at Yahoo :
Comments
13 responses so far ↓
Lisa on Jan 11, 2008 at 11:19 pm
That is too bad! I really pity IncrediMail
SEO Videos on Jan 12, 2008 at 2:24 pm
That is really huge blow to the earnings. It will be really interesting to know what was the reason as to which they were thrown from the Adsense program.
Vancouver on Jan 12, 2008 at 8:20 pm
Sucks to be them that’s what happens when you only have one real source of income
Doug Vancouver
Guy McLaren on Jan 13, 2008 at 3:56 am
Granny always said don’t keep your eggs in one basket, I think that the wisdom of ages too often gets ignored.
Thomas fat on Jan 13, 2008 at 9:11 am
Poor chaps.. wonder what they did wrong??
Oliver Taco on Jan 13, 2008 at 1:44 pm
A great example of not wanting to have all your eggs in one basket.
-OT
Bashar on Jan 13, 2008 at 3:06 pm
“don’t be reliant any one single source of income for your web site or company because one day, it could all be gone.”
That’s a very true point, but problem is, most other ad programs are not so great in all countries. Only did Google AdSense deliver good targeted ads.
Rent A Car on Jan 13, 2008 at 3:20 pm
WOW..that is news for sure. I thought Google only bans small guys like myslef. Also is weird how such a big company relies on Adsense as their main source of income. Eager to see how and if Google will respond. Probably not :)
CBR on Jan 14, 2008 at 1:42 am
Google must have given them some sort of indication they were in breach if that was the case. Pretty scary just the same.
Moonifa on Jan 20, 2008 at 12:40 pm
I hope Incredimail suffers a slow and painful death. I have had to work on computers who’s owners decided to use the pretty “free” email program. What installing Incredimail does to a PC is nothing less than a nightmare.
The longer the spyware is on the PC, the worse it becomes over time. Incredimail tracks your emails, and who you send them to. It is a cleverly disguised piece of spyware which is very hard to get rid of once it is firmly entrenched.
I really care less what Google’s reasons were. Perhaps they found out exactly what Incredimail was and put honor above money? It could happen.
Logan on Jan 20, 2008 at 1:06 pm
Moonifa;
I’m soo tired of hearing from people like you who claim Incredimail is harmful to a computer. Why don’t you come up with something original for heavens sake. I’ve been using incredimail since 2002 and it’s NEVER crashed my computer like some of the so-called spyware free programs that are touted about on the net. If someone has a problem with their computer, the first thing you clowns look for is Incredimail, where there could be something else wrong, i.e. lack of memory, defragging had not been done in months, not running a checkdisc to ascertain the health of the computer or any one of a dozen other things. For once will you guys at least consider the fact that you’re barking up the wrong tree.
Moonifa on Jan 21, 2008 at 1:12 am
Logan, first of all I never meant for you or anyone else, to feel as though you were being put down. I realize many people use and defend their use of Incredimail. And I never remove any software off of someone’s computer without their permission.
I am glad you haven’t had any issues in all this time. But I have to tell you that’s rare though.
When people have me look at their computers because it’s so slow, one of the first things I suspect is spyware because 9 times out of 10 that’s what it is.
If you don’t mind that Incredimail is tracking your emails, and you feel it works fine, good for you. But it’s still spyware, and I will call the software for what it is. I regret you were offended by my experience and digging into their EULA proves they are not giving away a “freebie” for nothing. I for one, would love to see just what all kinds of information they have stored on their servers in Israel.
Be blessed!
Steve on Mar 19, 2008 at 5:08 pm
@ Logan
Do you see how mature Monifa is?
“If someone has a problem with their computer, the first thing you clowns look for is Incredimail,”
Thats a quote from you. Tell me if it’s proper to speak in such a manner. You guys just hide behind your computers and speak rudely. Grow up like Monifa ok!!!!!!
Leave a Comment