Search Engine Journal

Google Radio Advertising is close to being a reality as Reuters reports that the search engine & advertising company is planning on beginning a massive radio test of its AdWords Radio, which became a reality after Google’s acquisition of dMarc Broadcasting.

Google Audio Ads will be able to be purchased via the Google AdWords interface and targeting will be pinpointed to geographic locations and listener demographics.

Reuters also reports that there are rumors that Google is looking to acquire a stake in Clear Channel, which controls 20% of the local radio airwave revenues and is also a powerful outdoor billboard advertising broker.

Recently, Google AdWords has made commitments or initial groundbreaking of a mix of media outlets for new Google Advertising opportunities including TV & Video as well as Newspapers.

Radio is the next logical component to the Google Adwords Mix and will fortify their position as not only the top advertising network in the online world, but perhaps offline as well.