In case you have not noticed from your Google Analytics account yet, Google has recently added 7 new features into the already useful site traffic analysis tool. These new features are – Analytics Intelligence with Custom Alerts, Expanded Goals and New Engamenet Goals, Expanded Mobile Reporting, Unique Visitors Metric, Advanced Analysis Features, Advanced Segments and Custom Reporting Templates, and Multiple Custom Variables.
So, briefly here’s what each of these features can do for your Google Analytics account:
Analytics Intelligence with Custom Alerts - monitors your site’s data patterns on a daily, weekly and monthly periods. It brings up significant data trends and insights and lets you create custom alerts for monitoring site dimensions and metrics.
Expanded Goals and New Engagement Goals – lets you track site conversions per up to 20 goals. It also measures user engagement and branding success through Time on Site and Pages per Visit.
Expanded Mobile Reporting – lets you track your mobile websites performance through your iPhone or Android phones. It lets you track non-Java-Script enabled phones as well.
Unique Visitors – a nice feature that tracks how many actual visitors with unique cookies got into your sites
Advanced Analysis Features - find deeper meaning into your Analytics data with pivoting, secondary dimensions and advanced table filtering features.
Share Advanced Segments and Custom Report Templates - allows you to share URL link for Advanced Segment and Custom Report to any Analytics user. This will import the pre-formatted template into the person’s account.
Multiple Custom Variables – lets you customize Google Analytics for collecting unique site usage data. It also lets you define and track visitors based on various attributes – visitor, session and page-level.
Overall these are nice addition to the already powerful features of Google Analytics. And these more than add for the reasons why Google Analytics is the only site-monitoring tool that I’ve used since I started managing my blogs.
In case you want to learn more about these new Google Analytics features, you might want to join this webinar.