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	<title>Comments on: Google Adwords to Give Advertisers Better Top Ad Placement&#160;Chances</title>
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		<title>By: paroles</title>
		<link>http://www.searchenginejournal.com/google-adwords-to-give-advertisers-better-top-ad-placement-chances/5452/comment-page-1/#comment-553757</link>
		<dc:creator>paroles</dc:creator>
		<pubDate>Sun, 12 Aug 2007 11:04:42 +0000</pubDate>
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		<description>Better Top Ad was something waiting for everybody.
paroles - http://www.paroles32.com/paroles/sam-phillips/index.php</description>
		<content:encoded><![CDATA[<p>Better Top Ad was something waiting for everybody.<br />
paroles &#8211; <a href="http://www.paroles32.com/paroles/sam-phillips/index.php" rel="nofollow">http://www.paroles32.com/paroles/sam-phillips/index.php</a></p>
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		<title>By: Arnold Zafra</title>
		<link>http://www.searchenginejournal.com/google-adwords-to-give-advertisers-better-top-ad-placement-chances/5452/comment-page-1/#comment-550795</link>
		<dc:creator>Arnold Zafra</dc:creator>
		<pubDate>Thu, 09 Aug 2007 15:00:30 +0000</pubDate>
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		<description>Dan and Blogation  - from what I understand, the algorithm gives more weight to actual CPC (which is determined by the bidding behavior of advertisers).  With the new formula, the algorithm will consider max CPC which is set by the advertisers themselves.</description>
		<content:encoded><![CDATA[<p>Dan and Blogation  &#8211; from what I understand, the algorithm gives more weight to actual CPC (which is determined by the bidding behavior of advertisers).  With the new formula, the algorithm will consider max CPC which is set by the advertisers themselves.</p>
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		<title>By: Blogation</title>
		<link>http://www.searchenginejournal.com/google-adwords-to-give-advertisers-better-top-ad-placement-chances/5452/comment-page-1/#comment-550775</link>
		<dc:creator>Blogation</dc:creator>
		<pubDate>Thu, 09 Aug 2007 14:52:28 +0000</pubDate>
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		<description>I believe the current algorithm is Max CPC times Click Through Rate times quality score. Or to put it another way Cost Per Thousand (CPM) times quality score.

How is this any different?</description>
		<content:encoded><![CDATA[<p>I believe the current algorithm is Max CPC times Click Through Rate times quality score. Or to put it another way Cost Per Thousand (CPM) times quality score.</p>
<p>How is this any different?</p>
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		<title>By: Dan</title>
		<link>http://www.searchenginejournal.com/google-adwords-to-give-advertisers-better-top-ad-placement-chances/5452/comment-page-1/#comment-550715</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Thu, 09 Aug 2007 13:41:02 +0000</pubDate>
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		<description>What I got from this announcement is that they are going to add weight to the MAX CPC more than they had in the past. I don&#039;t like it. We are going to see bid prices go way way up.</description>
		<content:encoded><![CDATA[<p>What I got from this announcement is that they are going to add weight to the MAX CPC more than they had in the past. I don&#8217;t like it. We are going to see bid prices go way way up.</p>
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