Comments on: Google AdWords Slowing Again Says comScore http://www.searchenginejournal.com/google-adwords-slowing-again-says-comscore/6605/ Tue, 14 Feb 2012 17:43:21 +0000 hourly 1 http://wordpress.org/?v= By: Glenn Sanford http://www.searchenginejournal.com/google-adwords-slowing-again-says-comscore/6605/comment-page-1/#comment-1085265 Glenn Sanford Fri, 12 Sep 2008 07:56:20 +0000 http://www.searchenginejournal.com/google-adwords-slowing-again-says-comscore/6605/#comment-1085265 As the owner of a real estate company doing PPC in a couple markets as well as having good organic positioning there is now a challenge of converting the leads that are generated because of the current economy and the housing market all the way around. Certainly PPC in the real estate space will be down just because there are a lower number of consumers searching then a few years ago however I also see businesses in the real estate and mortgage space cutting back PPC expenditures even further along with all other media until the market "hits bottom". It may also be a case of reducing the amount one is willing to spend per click as well. As the owner of a real estate company doing PPC in a couple markets as well as having good organic positioning there is now a challenge of converting the leads that are generated because of the current economy and the housing market all the way around. Certainly PPC in the real estate space will be down just because there are a lower number of consumers searching then a few years ago however I also see businesses in the real estate and mortgage space cutting back PPC expenditures even further along with all other media until the market “hits bottom”.

It may also be a case of reducing the amount one is willing to spend per click as well.

]]> By: SearcHâ—† EngineS WEB http://www.searchenginejournal.com/google-adwords-slowing-again-says-comscore/6605/comment-page-1/#comment-1031012 SearcHâ—† EngineS WEB Thu, 27 Mar 2008 13:32:43 +0000 http://www.searchenginejournal.com/google-adwords-slowing-again-says-comscore/6605/#comment-1031012 Unfortunately, there is no data given about the organic SERPs to make a comparison. To fully understand what is going on, one needs to compare the same consumers' clicks on the organic SERPS during the same sessions. If the clicks on the organics have risen - then consumers are just skipping the PPCs and going to the relevant natural listings. If both the sponsor links AND the organics are declining, then it could be less overall spending due to the economy. But we have to know everything the users are doing on the SERPs during that one visit, not just whether or not they are ignoring the PPCs at a higher rate. Perhaps as consumers are getting more search savvy, they use the regular results first and skip the adwords. The organic results should be better than the PPCs because these firms have worked for years to get to that point. If there listings were not relevant, they would have been reported by competitors or discovered by the Google spam team. So maybe as consumers become more experienced searchers, they are more inclined to use the organics first and generally get what they want on the first page. Unfortunately, there is no data given about the organic SERPs to make a comparison.

To fully understand what is going on, one needs to compare the same consumers’ clicks on the organic SERPS during the same sessions.

If the clicks on the organics have risen – then consumers are just skipping the PPCs and going to the relevant natural listings.

If both the sponsor links AND the organics are declining, then it could be less overall spending due to the economy.

But we have to know everything the users are doing on the SERPs during that one visit, not just whether or not they are ignoring the PPCs at a higher rate.

Perhaps as consumers are getting more search savvy, they use the regular results first and skip the adwords.

The organic results should be better than the PPCs because these firms have worked for years to get to that point. If there listings were not relevant, they would have been reported by competitors or discovered by the Google spam team.

So maybe as consumers become more experienced searchers, they are more inclined to use the organics first and generally get what they want on the first page.

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