Barry Schwartz shows a snippet from a WebmasterWorld thread about how Google is slowly integrating its Adwords Quality Score into the ranking algorithm for its Google AdSense ads.
We are slowly integrating a Quality Score component to ads showing on the Content Network. The performance of ads on the network will now impact how often and where they are shown in the future.
In related news, Yahoo is upgrading their YSM Sponosred Search listings to also rank based upon ad quality, with the Yahoo Search Marketing Quality Index:
It will be interesting to see how the Google and Yahoo paid search quality ranking systems influence Google AdSense and Yahoo Publisher Network, and the end effect on publisher earnings.
Comments
4 responses so far ↓
Edwin on Jan 24, 2007 at 1:31 pm
As long as all these changes have a positive effect for us publishers then I’m happy.
shortshire on Jan 24, 2007 at 4:36 pm
That is interesting. This will bring a fluctuation in adwords spending. I would like to see a 2 cent bid go all the way to the top for the day but I am worried that the bid will increase on that word and people will not be able to manage it well.
Michael Temple on Jan 25, 2007 at 8:54 am
Years ago I worked in marketing for a fairly well funded dot com company that actually did have a good service, just not enough funding. We tried to get the ad outlets of the day to allow payment based on performance, but they wanted no part of it. He/she with the most cash got the words and placement. I am very happy to see that start changing for the better… only took 7 years!
Kyle on Jan 25, 2007 at 1:32 pm
I think in the very short term, there could be a fluctuation in Adsense earnings. However, I think the higher paying advertisers will still stay on top in the end because they’ll learn how to make better performing ads. And where two ads are equal, money always wins.
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